Global Aperitif brand Campari and US spirit publication Imbibe are set to come together September 18-24 for Negroni Week.
For one week only, bars and restaurants around the globe will join forces to celebrate the iconic Negroni, while supporting Slow Food, a global movement of local communities and activists in more than 160 countries.
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Since its creation in 1919, Campari has been the red heart and defining ingredient in the classic cocktail. This year, Negroni Week will usher in the launch of a newly designed Campari bottle arriving stateside this fall, evoking the spirit of Milan and paying homage to the brand’s home and birthplace of the aperitivo ritual.
Last year, 10,000 venues participated in Negroni Week, attracting thousands of consumers in over 80 markets, and Campari is looking forward to continuing to collaborate with even more venues this year in support of Slow Food’s Negroni Week Fund.
Slow Food, the official giving partner for the second year, envisions a world where everyone can enjoy food and beverage that is good for them, good for the people who grow it, and good for the planet. With shared Italian roots and interest in a fair food and beverage system, Slow Food, Campari and the Negroni are the perfect pairing.
Slow Food’s Negroni Week Fund will continue to directly support the hospitality community in 2023 and beyond, helping to preserve cultural and biological diversity, promote food and beverage education with knowledge exchange, and foster equity and justice. The inaugural 2022 Slow Food Negroni Week Fund enhanced Slow Food global programs and benefitted 33 local community-led projects, which are leading the transformation of the food and beverage systems in 23 countries worldwide.
In North America, the Negroni Week Fund benefitted 11 projects in 2022 including Humble Eats in Virginia, which teaches inner-city youth about fresh produce and ingredients, as well as a farm dinner hosted by Slow Food Denver, raising awareness for a more sustainable food system while providing economic support to farmers. Campari will once again be making a $100,000 donation to kick off fundraising efforts for this important cause.
Ahead of Negroni Week, Campari brought together pairs of top bartenders from across the globe to celebrate the bond between mixology and the classic Negroni with the release of The Timeless Bond Series on YouTube featuring some of the best bartenders from around the world, including Kate Gerwin of New Mexico and Christian “Suzu” Suzuki of San Francisco, both from Netflix’s Drink Masters.
Campari will also host their annual Campari Day of Service in over 50 cities both in person and online. On Tuesday, September 19, Campari encourages the hospitality industry nationwide to get out into their communities to connect, give back and lend a hand. Last year, Campari saw 840 volunteers in 47 cities and this year, Campari has hit 900 volunteers and counting nationwide.
Campari will also be hosting trade kick off events on Monday, September 18 for members of the industry in LA, NYC and Miami, as well as a special virtual class for trade members through the Campari Academy. “Thinking Inside The Negroni Triangle“, hosted by Campari Brand Ambassadors Alex Negranzaand Olivia Cerio, will explore how constraint inspires creativity. The class – held online Monday, September 18 in celebration of Negroni Week – will demonstrate how three simple ingredients can yield infinite variations.
Consumers can craft an iconic Negroni at home by ordering the necessary ingredients – Campari, 1757 Vermouth di Torino Rosso and Bulldog Gin – through Drizly, ReserveBar and Instacart. For Negroni aficionados, The Negroni Week Shop is once again filled with a variety of creative vendors offering Negroni-inspired items all giving back to the Slow Food Negroni Week Fund.
The list of participating bars and restaurant can be found here
