Just in time for National Tequila Day, Global Tequila brand, Patrón have launched a limited-edition streetwear collection inspired by the history of Mexican street art.
As part of a collaboration with famed designer John Geiger, the collection is inspired by the work of Mexican street artist, Senkoe, who designed the tequila brand’s limited-edition 2021 Mexican Heritage Tin.
The collaboration tells the story of the intersection between streetwear and street art while highlighting the meticulous passion and mastery that goes into creating a piece of art, a fashion collection, and a handcrafted tequila.
“For the past five years, PATRÓN has released a limited-edition Mexican Heritage Tin that visually shares the history, traditions and culture of Mexico through spirited designs created by local Mexican artists,” said Chloe Lloyd-Jones, Vice President of PATRÓN Tequila in North America.
“With this year’s theme highlighting Mexican street art, we collaborated with fashion designer, John Geiger, to showcase the parallels between SENKOE’s street art and streetwear
“The Mexican Heritage Tin allows us to pay homage to our home and our Mexican roots while celebrating the craft and attention to detail it takes to develop our tequilas – we’re thrilled to be collaborating with two extremely talented creators that share the same level of commitment and passion for their craft.”
Inspired by pre-Hispanic art, the world of dreams, botanical illustration, literature, comics, caricatures, nature and the sea,
The tin art embodies important elements of Mexican culture and distinctive Patrón iconography (bees, pina, agave), amplifying the richness of its Mexican heritage and keeping Mexican tradition alive. With this tin, Patrón aims to celebrate Mexico with two simply perfect pieces of artwork – handcrafted Patrón tequila and the intricate design by Senkoe.
“I’m truly inspired by Patrón tequila – you have an iconic brand that is so full of passion and proud of its Mexican roots – to this day Patrón tequila is still handcrafted in Mexico and stays true to tradition using its time-honoured, handcrafted production method from day one,” said Senkoe.
“For the design of the tin, I wanted to reflect the beautiful and vibrant history of Mexican street art, while showcasing the commitment Patrón has to keep the traditions of tequila production alive. So much passion and creativity went into the making of the Mexican Heritage Tin design and streetwear collection, and now we’re excited for people to enjoy what we have created together.”
The Patrón x John Geiger streetwear collection will be available in limited quantities for purchase starting July 24, National Tequila Day at johngeigerco.com.
The limited-edition Patrón Mexican Heritage Tin is available at local retailers nationwide in the US as well as select international markets while supplies last. Additionally, the tin can be purchased online at ReserveBar.