American Gin brand Aviation wants fans to marvel at its ‘ginematic’ universe with six new limited-edition Aviation American Gin bottles inspired by Marvel Studios’ “Deadpool & Wolverine”.
“I discovered Aviation American Gin while shooting the first Deadpool movie,” said Ryan Reynolds, Aviation American Gin’s Co-Owner.
“Back then, Aviation wasn’t big enough to tie-in to a big summer movie, and Deadpool was lucky to get any sponsors at all. A few hundred weeks and drinks later, here we are! They grow up so quickly, don’t they?”
Encased in sleek black glass and accented with red custom strip stamps and metallic details, the limited edition bottles have been designed by Maximum Effort and Sandstrom Partners.
Offering a nod to the iconic character, each bottle variant showcases one of six distinctive Deadpool icons, while the exterior of each gin case simulates the look of Deadpool’s signature suit fabric.
“Our collaboration with ‘Deadpool & Wolverine’ to create this series of bottles is a first-of-its-kind promotion for Aviation American Gin with one of the most iconic characters in pop culture history,” said Ricky Collett, Global & US Brand Director for Aviation American Gin at Diageo.
“The custom bottle embodies the irreverent spirit of both brands and showcases our commitment to pushing cultural boundaries and redefining the gin drinking experience,” Collett continued.
Each limited-edition bottle is filled with the same perfectly crisp, smooth Aviation American Gin fans know and love. Distilled in its unique American style and crafted with a blend of botanicals delivering an approachable and balanced flavour profile, Aviation American Gin is a versatile spirit, perfect for any cocktail occasion.
“The ‘Deadpool’ film franchise has been a cultural phenomenon since its inception,” said Holly Frank, Walt Disney Studios’ VP, Partnership Management and Operations, Marvel. “We’re so excited to be collaborating with Aviation American Gin to give fans a chance to engage with the world of Deadpool in a whole new way leading up to the eagerly anticipated theatrical release of ‘Deadpool & Wolverine’.”
The limited-edition bottles will be available while supplies last from early summer at retailers nationwide, online, as well as the Aviation Distillery, and in select countries (US/UK/CAN/AUS).
For more information, go to aviationgin.com and follow @AviationGin on Instagram, Twitter, and Facebook