Non-alc is going through a meteoric rise, so we gathered four key brands from the sector for a Roundtable to discuss what that means for the future of the category.

We asked Ben Branson from Seedlip, Kraig Rovensky from Drink The Pathfinder, Bill Warnock from Feragaia, and Nick Crutchfield from Lyres to discuss what is working, what isn’t working, and what needs to change in the category as it moves forward.

The roundtable discusses everything from the influx of brands in the market and possible dangers of ‘functional’ drinks to the use of the term ‘mocktail’ and the positive impact the category is having on people’s lives.

For more information on Lyres, go to lyres.com

For more information on Drink The Pathfinder, go to drinkthepathfinder.com

For more information on Seedlip, go to seedlipdrinks.com

For more information on Feragaia, go to feragaia.com