Espolòn Tequila has announced the launch of ‘Cinco Para Todos’, a campaign that brings the rich culture of modern Mexico to life beyond a single day of celebrations on Cinco de Mayo through curated, high-quality experiences that feature their award-winning portfolio of tequilas.
To keep the vivacity of the holiday alive, Espolòn Tequila has partnered with top Mexican-American creatives across the streetwear, culinary and arts spaces so fans across the country can continue to experience all that Mexican culture has to offer.
The national campaign includes immersive live events, a social media and digital campaign, national sweepstakes, and a streetwear collection created in collaboration with notable artist Sentrock, presented by premier streetwear marketplace Stadium Goods and cult-favourite streetwear brand PAISABOYS, dropping on Cinco de Mayo.
“Some of the best music, food and innovations have come from Mexico, so Espolòn continues to celebrate this culture year-round. As a tequila made in the heart of Jalisco, Espolòn Tequila proudly celebrates the impact of the rich culture of modern Mexican creatives and game changers and wants to encourage others to do the same,” said Sean Yelle, Senior Category Marketing Director, White Spirits at Campari America.
“Cinco Para Todos was created to extend celebrations and highlight creators who are changing culture and delivering authentic experiences to keep the spirit of Mexico alive all season long,” White continued.
To show the influence of modern Mexico to life through wearable art, Espolòn Tequila is dropping a streetwear collection – the Cinco Para Todos Collection – in partnership with Mexican-American designers Sentrock (presented by Stadium Goods) and PAISABOYS.
The collection includes one limited-edition item from each designer, commemorating Cinco de Mayo through unique designs inspired by their connection to their culture and highlighting creative interpretations of iconic Espolòn brand iconography and label art based on each designer’s signature style and flair.
The pieces will officially drop on Cinco de Mayo at espoloncinco.com, where fans can sign up to receive an exclusive item from the collection. Select pieces from the collaboration will also be available at Espolòn Tequila live experiences in six major cities.
“As first-generation Mexican-Americans and Los Angeles natives, our background and community have inspired some of our most successful designs,” said Javier Bandera and Joey Barba, Co-Founders of the streetwear brand PAISABOYS.
“For this collection, we wanted to create something that was inspired by Espolòn Tequila as well as the vibrant Mexican culture that’s so prevalent in LA and bring that distinctive vibe to streetwear fanatics across the country.”
“Espolòn Tequila and I share a passion for freedom and expression, which is why the design I created for the line pairs my trademark symbol – the bird mask – with theirs – Ramón the Rooster – to show our shared values while also paying homage to our rich culture,” said street artist, Sentrock.
To help fans celebrate Cinco de Mayo throughout the season, Espolòn Tequila is launching a roving taco truck tour and hosting tortilleria takeover parties in major cities across the country, led by the star of First We Feast’s popular online series, Tacos con Todo, Jesus Trejo.
Espolòn Tequila will spotlight local tortillerias into can’t-miss Cinco Para Todos events where fans can enjoy signature cocktails, traditional Mexican bites and tacos, music by top DJs from our community, and get the chance to score pieces from the Cinco Para Todos streetwear collection.
Espolòn Tequila’s tour will be heading to six cities this May, and fans can secure tickets to their local events at the links below.
ESPOLÒN TEQUILA CINCO PARA TODOS TOUR DATES:
- Los Angeles, CA – Thursday, May 4
- Chicago, IL – Monday, May 8
- Miami, FL – Tuesday, May 16
- New York City, NY – Friday, May 19
- Austin, TX – Thursday, May 25
- Phoenix, AZ – Saturday, May 27
