While we might have been drinking Negroni’s at home during lockdown, nothing beats the mix of Campari, Gin and Sweet Vermouth mixed together by your favourite bartender.
So it’s exciting to hear that Imbibe Magazine & Campari are once again teaming up to present the ninth annual Negroni Week 2021, where thousands of bartenders, venues, retailers and cocktail-lovers will celebrate the drink for one shared charitable goal.
Over the past eight years, Negroni Week has raised over $3 million dollars in more than 70 countries for a variety of charitable causes. In 2019, thousands of venues came together to raise over $790,000 – the most raised in any single year for Negroni Week.
“We’re so excited to be celebrating the ninth year of Negroni Week with our trusted partners at Campari,” says Karen Foley, Publisher of Imbibe. “From bartenders to enthusiasts, we’re thrilled to see everyone join forces once again to raise money for important causes in the places they love the most—bars and restaurants.”
While Campari and Imbibe encourage all Negroni enthusiasts to adhere to their local health department guidelines, 2021 will once again find Negroni Week taking place in bars and restaurants, in contrast with last year’s virtual initiative.
“We’re thrilled to be back for Negroni Week this year, giving bartenders a chance to showcase their Red Passion in one of the world’s most iconic cocktails, providing Campari and Negroni lovers around the world with unique experiences, all for a worthy cause,” says Marco Cavagnera, Campari Global Channel and Customer Marketing Senior Director. “Together with Imbibe, we invite everyone to join us in celebrating, toasting to charity with a Negroni in hand.”
Campari will kick-start the annual week of charity with a $100,000 donation, to be divided equally amongst all participating U.S.-based Negroni Week charity partners. Following suit, Southern Glazer’s Wine & Spirits will once again contribute $10,000 to the initiative, with $5,000 each going to Children of Restaurant Employees (CORE) and the United States Bartenders’ Guild (USBG).
A variety of companies are participating in Negroni Week 2021 and are making pledges to support charities. MiniBar is donating $5 from every bottle of Campari purchased to CORE. Shaker & Spoon will also donate $1,500 from subscription box sales, and Imbibe will match their donation.
The Negroni Week “Shop” is also once again filled with a variety of creative vendors offering Negroni-inspired items. A sampling of the items being offered include: a Negroni tote made by BAGGU for Imbibe, which will donate $2 of every purchase to No Us Without You LA; Mover & Shaker has committed 10% of sales of their Negroni Collection to Another Round Another Rally; Viski has pledged 7% of sales of their Negroni glasses to No Kid Hungry; and the official 2021 Negroni Week t-shirts are in stock in the Negroni Week shop, with $5 of every shirt being donated to Muttville.
For more information, go to negroniweek.com
