Jack Daniel's Tennessee Fire Teams Up With Top Drag Queens

“Drag Queen Mukbang” blends two Millennial food trends to raise awareness about COVID impact on the LGBTQ+ community during Pride Month

By: Tiff Christie|June 17,2020

Jack Daniel’s Tennessee Fire is partnering with some of America’s leading drag queens for “Drag Queen Mukbang,” a branded content series that pairs two popular Millennial food trends: mukbang and the drag queen brunch.

Debuting during Pride Month on, the four-episode series will feature YouTube sensation Patrick Starrr, Gia Gunn (“RuPaul’s Drag Race” Season 6), Eugene Lee Yang (The Try Guys) and Laganja Estranja (“RuPaul’s Drag Race” Season 6) serving up a virtual dining experience filled with food, Jack Daniel’s Tennessee Fire, laughs and all kinds of fabulousness.


The stars will discuss the impact of COVID-19 on their lives and its impact within the LGBTQ+ community through off-the-cuff storytelling and testimonials.

“Jack Daniel’s Tennessee Fire Presents Drag Queen Mukbang” will blend the irreverence of a drag queen brunch, a drag show normally performed in front of a live audience during a late morning meal, with the intimacy of mukbang, a popular genre of social media videos that feature hosts enjoying a variety of food while interacting with the audience.

New episodes of “Drag Queen Mukbang” will debut weekly and feature talent enjoying a lavish meal mukbang-style while entertaining viewers with quips, jokes and other surprises highlighting Tennessee Fire.

With bars, clubs and event spaces shuttered in the wake of the pandemic, drag queens and other self-employed entertainers who earn their livelihoods from performing at these venues have faced unprecedented financial hardship, which will be addressed by the “Drag Queen Mukbang” hosts in each video. With an aim to champion organizations and initiatives that support LGBTQ+ communities,

The premiere dates for each of the stars and their videos:

  • Patrick Starrr – One of the first “men in makeup” on YouTube, Patrick Starrr is a beauty guru pioneer who has amassed over 4 million subscribers and dolled up celebrities such as Kim Kardashian West and Paris Hilton. (June 20)
  • Gia Gunn – A transgender contestant featured on Season 6 of “RuPaul’s Drag Race” and Season 4 of “RuPaul’s Drag Race: All Stars,” Gia is known for her iconic catchphrases and being an outspoken advocate for trans rights. (June 27)
  • Eugene Lee Yang – Best known for being 1/4 of The Try Guys, Eugene also has a drag persona — Cheyenne Pepper — who has hosted the 2018 Streamy Awards and performed alongside “RuPaul’s Drag Race” queens at last year’s VidCon closing ceremony. (July 4)
  • Laganja Estranja – A contestant on Season 6 of “RuPaul’s Drag Race,” Laganja was named one of “The Most Powerful Drag Queens in America” by New York Magazine and featured on the cover of its special issue alongside Gia Gunn. (July 11)

Due to national stay-at-home orders, each episode was self-shot entirely by the hosts. Any hosts that appear together in an episode are also in quarantine together, in compliance with social distancing restrictions. In addition to handling production duties, the performers designed their own sets using whatever materials were readily available — with the exception of Tennessee Fire products.

“I wore a costume that I already had on hand and did the makeup myself,” said Eugene Lee Yang. “We may be limited in what we can do while filming, but Jack Daniel’s Tennessee Fire worked with us every step of the way to create the ultimate drag-themed mukbang experience.”


“For some reason, food, drink and drag just seem to go together,” said Laganja Estranja. “My fellow queens and I applaud Jack Daniel’s Tennessee Fire for shining a light on the community during these challenging times and using this series to support organizations like GLAAD.”

“The drag community consists of many artists and performers who depend on nightlife spaces to earn a living,” said Gia Gunn. “Many people in our community are struggling right now as a result of the shutdown. I am super thankful to Jack Daniel’s Tennessee Fire for calling attention to this part of the industry that is often overlooked.”

“This lineup is about inclusivity,” said Patrick Starrr. “We have drag queens and beauty gurus, drinkers and non-drinkers like Gia, a Try Guy and a transgender woman. We’re able to connect over our love of performing and just share good food and Jack Daniel’s Tennessee Fire with viewers.”

“Jack Daniel’s Tennessee Fire is honoured to collaborate with such an extraordinary roster of talent to produce a one-of-a-kind content series that also addresses some real issues being faced by the LGBTQ+ community,” said Fabricia da Silva, Field Marketing Manager of Jack Daniel’s Tennessee Whiskey. “This series combines an IRL food trend with a social media phenomenon to create bold and fiery content designed to warm hearts and lift spirits.”

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