US whiskey distillers Stillhouse have launched its Unbreakable Summer Challenge, aimed at fostering an unbreakable spirit all summer long.
Best known for its stainless-steel packaging, the brand are inviting all adventurers to go where glass can’t follow. and win one of four Ultimate Labor Day Weekends in the Backcountry.
The weekends will feature rugged adventures – everything from ATV riding to zip lining, axe throwing, fly fishing, horseback riding and white-water rafting – followed by STILLHOUSE tastings, good food and a fire to cap off evenings under the stars.
Consumers will also have the opportunity to improve their chances to win, gaining more entries, by participating in a series of Summer Challenges:
- Packed Up and Ready to Go – Show us how you road trip with STILLHOUSE.
- Made of Metal? Show Us – Show us how your can goes the distance and keeps on pouring.
- Tweak Don’t Toss – Embrace your DIY spirit and show us what your can is made of (or what you can make with your can). There’s nothing you can’t do with a little imagination (and power tools).
- Get Your Can Out There – Take good times where glass can’t follow. Find the highest peak in your hometown and snap a photo of your can (and the view).
Beginning June 28, consumers must upload photos and post using the hashtag #UnbreakableChallenge. Two winners will be rewarded with the Ultimate Weekend Adventure in Hill Country, Texas over Labor Day Weekend, September 3-5, or Wolcott, Colorado from September 10-12.
“Americans are spending more time outside than ever before with renewed appreciation,” said Jennifer Pisciotta, Global Vice President Marketing, Acceleration Brands at Bacardi. “As we kick-off a summer of escapades and holiday weekends, we want to invite the millions of consumers who camped or hiked for the first time in 2020 into the unbreakable nation the only way we know-how.
For more information on the Unbreakable Summer Challenge, terms and conditions, go to stillhouse.com