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SKYY VODKA ANNOUNCES ITS Making A Stir

SKYY VODKA ANNOUNCES ITS "SKYY SAYS I DO" CAMPAIGN

December 15,2022

Global Vodka brand Skyy has joined forces with NYC Pride to toast marriage equality with the launch of its its “SKYY Says I Do” campaign.

The campaign will cover the costs of wedding ceremonies for 100 couples nationwide via digital sweepstakes hosted on Instagram in celebration of marriage equality, as well as host a pop-up chapel in NYC.


An extension of the brand’s ongoing support of marriage equality and the LGBTQIA+ community, the campaign will allow couples to enter for a chance to win by creating and sharing a picture of themselves with their partner, toasting to marriage equality, and tagging @SKYYVodka and #SKYYSaysIDo on Instagram.

“SKYY Vodka’s support of marriage equality over recent years has supported organizations like Freedom to Marry to bring to life the Toast to Marriage campaign in 2015”, said Sean Yelle, Campari Sr. Category Marketing Director.

In addition to the social media sweepstakes, SKYY and NYC Pride, which supports community outreach efforts, are hosting a pop-up wedding chapel, which will be open to anyone and everyone 21+ in New York City looking to wed this holiday season officially. The pop-up will provide couples with everything they need for their big day, including the venue, officiant, and photographer, as well as delicious food and SKYY cocktails.

“As a supporter of marriage equality, SKYY Vodka is proud to stand alongside the LGBTQIA+ community,” Yelle continued. “The progressive spirit of SKYY Vodka is rooted in its California origins, and the brand is committed to making a positive impact on social justice issues that affect the community at large.”

For couples interested in getting married at the pop-up wedding chapel, all participants need to do is register their details and then show up ready with their marriage license on the day, ready to be wed. Consumers can register to participate in the pop-up wedding chapel on December 19 by visiting skyysaysido.eventbrite.com.

SKYY VODKA ANNOUNCES ITS Making A Stir

EL MAYOR TEQUILA LAUNCHES IN THE UK & EUROPE

February 26,2024

Mexican Tequila brand El Major is set to launch all four of its expressions in the UK and Europe in March this year.

In response to increased consumer demand for premium, artisanal tequilas, the brand will release its award-winning expressions Blanco, Reposado, Añejo and Cristalino variants.


Every bottle of El Mayor is made with 100% estate-grown Blue Weber agave from the valley area of Jalisco, Mexico, cut using the Jicama Jima technique for an unparalleled smooth taste.

Handcrafted with the utmost care by the Gonzalez family, one of Mexico’s most reputable tequila distillers, the individual expressions highlight the incredible flavour profiles of tequila that can be produced, thanks to time-honoured techniques and a four-generation pedigree.

From the increased ageing of El Mayor Añejo in white oak barrels, which provides a level of sophistication designed for slow, contemplative sipping, to El Mayor Cristalino’s twice charcoal filtered añejo tequila which results in a crystal-clear liquid and incredibly well-balanced herbal flavours, each expression’s creation has been a labour of love and source of pride for the Gonzalez family.

Grace Gonzalez, Master Distiller and Brand Ambassador at the helm of El Mayor, upholds the 150 year-family legacy while focusing on innovation. While her father, Master Distiller Rodolfo Gonzalez, quality controls every drop of tequila that leaves the distillery.

“Launching a new product range to market is always a thrill, but the exciting European tequila landscape makes the introduction of El Mayor even more significant,” explained Greg Mefford, International Sales Director for parent company Luxco.

“Premium tequila is experiencing a meteoric rise as people start to realise the spirit’s true provenance and qualities. We’re excited to place El Mayor front and centre within this next chapter of tequila’s history.”

Distribution of El Mayor Tequila (700ml) will be concentrated on high-demand tequila markets, including Britain, Spain, France, and Germany

For more information, go to elmayor.com or connect with the brand via Instagram

SKYY VODKA ANNOUNCES ITS Making A Stir

TEREMANA THE OFFICIAL TEQUILA PARTNER FOR THE TEXAS RANGERS

February 23,2024

Celebrity Tequila brand Teremana, founded by by Dwayne “The Rock” Johnson, has become the official premium tequila partner of the Texas Rangers.

Starting this season at Globe Life Field, the multi-year partnership will serve as an extension of Teremana Tequila’s significant partnership with Texas Live! – Texas’ premier entertainment center.


Fans watching the Rangers will have many opportunities to enjoy Teremana on each gameday inside or outside the stadium, including at the Teremana Terrace located in centerfield inside Globe Life Field, at Texas Live!, and through the travelling Mana Mobile.

“We take great pride in knowing that fans will be able to enjoy Teremana while watching the Rangers this season and for many seasons to come,” says Teremana Tequila CEO Richard Black. “The Rangers are a team that shares our values, which is why the partnership is such an important one for us. We all look forward to raising many Teremana Toasts together. Salud!”

As part of the collaboration, Teremana will also be the presenting partner for the Rangers Viva Tejas event series that celebrates Hispanic culture in Texas each month.

“The Texas Rangers could not be happier to have Teremana join our lineup as the team’s Official Premium Tequila — a brand focused on delivering delicious flavour and even better energy,” said Chad Wynn, Vice President of Business Partnerships for the Texas Rangers.

For more information, visit teremana.com and rangers.com and follow the brands on social at @teremana and @rangers.

SKYY VODKA ANNOUNCES ITS Making A Stir

LAWS WHISKEY HOUSE WINS "WORLD'S BEST SMALL BATCH BOURBON"

February 22,2024

Colorado Distillery Law Whiskey House has earned the title of the “World’s Best Small Batch Bourbon” for its Cask Strength Four Grain Bourbon at the 2024 World Whiskies Awards.

“We couldn’t be prouder of this achievement. We consider this a win for the entire state of Colorado because our unique growing and distilling conditions are what create the bold flavour,” says founder and CEO Al Laws.


“This award is a testament to the hard work and talent of our team, and we’re proud to be among all the winners who are pushing the boundaries in American Whiskey,” he continued.

Laws Cask Strength Four Grain Bourbon is the pinnacle of the brand’s distilling expertise. Laws Whiskey House crafts its flagship Four Grain Bourbon and Cask Strength Bourbon from whiskey aged for a minimum of three and up to ten years in new, 53-gallon oak barrels.

While both the flagship Four Grain Bourbon and Cask Strength Four Grain Bourbon are created from the same mashbill and marriage of barrels, the Cask Strength is bottled at a higher proof to highlight the whiskey’s unadulterated characteristics coming straight from the barrel.

Recognised for its exceptional quality and superior flavour that sets the standard of excellence, the finished expression offers aromas of baking spice, black tea, and honeysuckle, with bold orange, clove, and dried fruit flavours.

This achievement further establishes Laws as a leader in the booming Colorado whiskey scene. Laws’ bold, flavorful whiskeys capture Colorado’s adventurous spirit by adding its unique twist to the time-tested traditions of Kentucky, harnessing the power of Denver’s high elevation to age whiskey, and embracing Colorado’s bounty of ancient grain varieties.

For more information, go to lawswhiskeyhouse.com or connect with the brand on Instagram

SKYY VODKA ANNOUNCES ITS Making A Stir

SIR ROD STEWART CELEBRATES WOLFIE’S WHISKY’S U.S. EXPANSION

February 16,2024

Rock Legend Sir Rod Stewart has been taking his Scotch Whiskey brand Wolfie’s Blended Scotch Whisky on tour to celebrate its launch in Florida, California and Nevada this February.

Stewart has preformed a number of shows in Florida but is also making a special appearance on Access Hollywood on the 22nd of this month, hen he takes the programme to his favorite U.S. pub, The Long Acre, for a final toast before heading back to the UK to celebrate the launch of his upcoming album, Swing Fever, out Feb. 23.


“Florida, California and Las Vegas have been second homes to me for many years,” Rod Stewart remarked. “I look forward to sharing a toast of Wolfie’s with my fans there soon.”

Designed to reflect Rod’s rock ‘n’ roll heritage with subtle nods to Americana, Wolfie’s is now available in 73 Total Wine & More stores throughout Florida and California and will be served in step with his concerts at both Seminole Hard Rock properties in Florida.

The liquid is also available at Florida independent retailers Leuken’s Wine & Spirits and ABC Fine Wine & Spirits in the state. In Nevada, Wolfie’s will be rolling out distribution at Lee’s Discount Liquor, Nevada’s largest independent retailer and Caesars Palace, where Rod will conclude his record-breaking 13-year residency on its 200th concert show this July and August.

“Expanding into these states is a huge milestone for Wolfie’s and one we’re both very excited about and taking very seriously,” said Duncan Frew, Rod’s co-founder in Wolfie’s. “We’ve had a phenomenal seven months since launching in summer last year and have an ambitious 2024 ahead of us.”

Distilled on the banks of Loch Lomond by an expert team with decades of whisky-making know-how, Wolfie’s Blended Scotch Whisky is a 40% ABV blended Scotch which perfectly marries grain whisky and malt whiskies, resulting in a lightly peated, smooth final blend.

Wonderfully balanced with flavours of warming cinnamon, fresh vanilla, and baked apple, it has delicate notes of sweet peat and pears in syrup before finishing with candied citrus peels and gentle oak spice.

Referencing the opening track from Rod’s 1991 album Vagabond Heart, the lyrics ‘Rhythm of My Heart’ are emblazoned on the base of the bottle. Rod’s recording of the song was a nod to his Scottish heritage, having adapted the melody from the traditional folk song, Loch Lomond.

Wolfie’s is available for shipping to all states excluding Alaska, Arkansas, Hawaii, Massachusetts, Michigan, Mississippi, South Dakota, Tennesse & Utah via online orders via wolfieswhisky.com.

For more information,  visit wolfieswhisky.com and follow the brand on Instagram and Facebook.

SKYY VODKA ANNOUNCES ITS Making A Stir

CAMPARI NAMED AS OFFICIAL SPIRIT SPONSOR FOR SAG AWARDS

February 14,2024

Milanese red aperitivo brand Campari is excited to reveal that they are yet again the Official Sprit Sponsor for the 2024 SAG Awards.

Campari will once again be onsite at the ceremony, celebrating this year’s nominees, the SAG Awards Ambassadors, and PEOPLE Magazine’s Post-Awards Gala, serving the Official SAG Awards cocktail, the Campari Red Carpet (see below).


This year will also see the launch of The House Of Campari, the brand’s Hollywood hub, during the SAG Awards. Booking is required, and that can be done here

Located in West Hollywood, The House Of Campari will feature interactive programming, including a secretive speakeasy room that peels back the curtain on some of the most storied and iconic classic cocktails, as well as this year’s official SAG Awards cocktail (Campari Red Carpet) and the unveiling of Campari Cask Tales.

The House of Campari will open for consumers (21+) on Thursday, 2/22, with two openings: 4-6 PM and 7-9 PM PST and will feature  the brand’s Global Head of Mixology Tommaso Cecca will be onsite

For cocktail & cinema lovers everywhere: Campari will also have a Negroni Sbagliato Cocktail Courier Kit ($93.99) available for those watching the ceremony on Netflix on Saturday, Feb. 24 at-home.

Campari Red Carpet

PIN IT

Ingredients

Instructions

Combine Campari, Appleton Signature, raspberry and mint syrup and lime juice in a shaker filled with ice. Strain into a coupe glass. Top with Champagne Lallier Rose. Garnish with film reel orange peel

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