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RAMS NAME 1800 AS OFFICIAL TEQUILA Making A Stir

RAMS NAME 1800 AS OFFICIAL TEQUILA

October 17,2020

1800 Tequila have announced that they will be making their first professional football team partnership with the Los Angeles Rams

The two heritage brands, with award-winning credentials and historical roots in Mexico and Southern California respectively, 1800 Tequila and the Los Angeles Rams will unite to bring the best taste in tequila to gamedays. As part of the partnership, 1800 Tequila will offer the 1800 LA Rita, a speciality cocktail that can be enjoyed at-home by purchasing a bottle of 1800 Silver and following a version of the recipe on 1800tequila.com

“As 1800 Tequila’s first official football partnership, we raise a glass to the Los Angeles Rams and the opening of the new stadium,” says Mike Keyes, President & CEO of Proximo Spirits. “By becoming the Official Tequila of the team, we mark our long-term investment in the Southern California region, where we both share a passionate fanbase.”

In addition to the 1800 La Rita cocktail, the brand will be creating the ultimate tail-gate experience with 1800 Taco Tailgate.  Taming up with LA-based creator and actor Travis ‘Taco’ Bennett and popular Mexican food truck Mariscos Jalisco, the contest allows lucky Los Angeles residents to win a visit from the 1800 Taco Tailgate for a doorstep delivery of 1800 Tequila cocktails and Mariscos Jalisco tacos on gameday. Fans can enter ahead of the Rams Week Seven game when they host Chicago on October 26th by posting on Instagram and Twitter with the hashtag #1800TacoChallenge.

We proudly welcome 1800 Tequila as the Official Tequila Partner of the Los Angeles Rams,” said Jason Griffiths, Rams VP of Partnership Sales. “Our team values the deep-rooted Mexican heritage and category leadership 1800 Tequila brings to the table and we are excited to welcome them to the Rams family.

RAMS NAME 1800 AS OFFICIAL TEQUILA Making A Stir

SKYY VODKA RELAUNCHES WITH INNOVATIVE NEW LIQUID

May 5,2021

Iconic, global Vodka brand Skyy has announced a relaunch that includes a new, modern pack design and liquid refresh formulated to enhance the vodka + soda.

First launched in San Francisco in 1992 as the first American quadruple-distilled and triple-filtered vodka, Skyy is once again challenging category standards. Designed for a new generation of vodka drinkers, the new liquid focuses on creating a better vodka +soda.

Exploring naturally occurring elements found in the coastal waters surrounding San Francisco, the brand brought together a diverse collective of experts including chemists, professional bartenders, and a water sommelier.

These minerals impart a subtle salinity and minerality to the liquid, designed to pair perfectly with soda water and a grapefruit twist – SKYY’s signature pour.

The result is a liquid that is fresh and clean on the nose with a hint of fruit and toasted grain, coupled with a clean, smooth taste on the palate.

“In the vodka world, filtration reigns supreme. But we think that what defines a premium liquid experience isn’t what you take out of it, it’s what you put into it,” said Andrea Sengara, vice president of marketing of Campari America. “Inspired by the pure, clean and refreshing essence of the Pacific, SKYY Vodka is proud to return to its roots by challenging category norms to stand out in a sea of sameness.”

Skyy’s refreshed packaging design is also inspired by the natural beauty of the San Francisco Bay Area. The new bottle is a lighter, more natural blue tone, with ripples and ridges that reflect the waves of the Pacific Ocean.

RAMS NAME 1800 AS OFFICIAL TEQUILA Making A Stir

DIXIE VODKA TEAMS WITH CELEBRATED NASCAR DRIVER TONY STEWART

May 4,2021

Charleston craft Vodka brand, Dixie Vodka, has announced a partnership with Tony Stewart of Stewart-Haas Racing, one of NASCAR’s most celebrated drivers.

The partnership represents a natural extension for Dixie Vodka, which is also the first Official Vodka of NASCAR and serves as the title sponsor for the Dixie Vodka 400 at the Homestead-Miami Speedway each February.

“The opportunity to partner with legendary driver Tony Stewart is exciting for everyone on the Dixie team and further expands our presence in the motorsports world,” says Matti Anttila, founder and CEO of Grain & Barrel Spirits, the parent company of Dixie Vodka. “Already the Official Vodka of NASCAR, we are quickly becoming the go-to vodka for motorsports fans across the country.”

The partnership will recognise Dixie Vodka as the Official Vodka of Tony Stewart, as well as the Official Vodka of Eldora Speedway in Rossburg, OH and the Official Vodka of the All Star Circuit of Champions.

To celebrate the collaboration, Dixie Vodka has created a new, ready-to-drink canned cocktail called “Tony’s Tea,” which will debut this June, alongside a series of three other canned cocktails from the brand. Tony’s Tea features a combination of iced tea and lemonade spiked with Dixie Vodka’s award-winning flagship Southern Vodka.

“I’m always on the go, but that doesn’t mean I sacrifice quality for speed. That’s why I partnered with Dixie Vodka,” Stewart said. “Their attention to detail is second to none, and when we were looking to create a great-tasting and ready-to-drink cocktail, Dixie Vodka delivered. Ice it and open it and Tony’s Tea is ready to go. I’m looking forward to working with Matti and his team at Dixie Vodka to introduce this line of canned cocktails to our fans.”

For more information, go to dixievodka.com

RAMS NAME 1800 AS OFFICIAL TEQUILA Making A Stir

HUDSON WHISKEY DISTILLER GABLE ERENZO DIES

May 1,2021

The spirits community is mourning the death of Hudson Whiskey co-founder Gable ‘Gabe’ Erenzo, who died suddenly in his sleep at the age of 41, according to a Facebook announcement by his father, Ralph Erenzo.

The post read: “Gable worked tirelessly with his father Ralph to develop and nurture the Hudson Whiskey and Tuthilltown Spirits’ brands before travelling the world as Hudson’s first brand ambassador. His bold personality, genuine warmth, and sense of humour brought joy to anyone he encountered.

“During our early years, Gable’s unwavering determination fuelled our team with a passion and enthusiasm that continues to inspire our work today. We share our condolences with the entire Erenzo family and anyone else who was fortunate enough to know Gable.”

A spirits innovator, Erenzo and his father created two nationally popular spirits brands: Hudson Whiskey and Tuthilltown Spirits, with Erenzo also founding Gardiner Liquid Mercantile in Gardiner, New York.

RAMS NAME 1800 AS OFFICIAL TEQUILA Making A Stir

TEQUILA OCHO CREATOR TOMAS ESTES DIES

April 29,2021

Tomas Estes, the tequila ambassador and co-founder of Tequila Ocho and London’s Café Pacifico, has passed away peacefully at his home in Oregan.

One of the drinks industry’s most loved and respected figures, Estes was instrumental in building the reputation of agave spirits around the world, as well as educating countless bartenders.

A statement on his Facebook page read: “It is with deep sorrow and a heavy heart that we share the news of Tomas Estes’s passing. He died peacefully in his sleep on Sunday 25th April, surrounded by family in Southern Oregon.

“For those of you who knew Tomas, you’ll know that he lived a full and rich life. There will forever will be a ‘Tomas-sized hole’ in the universe. His capacity for love and kindness was unbounded and deeper than any words could express. The world will be a less bright place for this loss.”

During his lifetime, Estes started 17 Mexican restaurants with bars in six countries, including England and France. In 2008, Estes co-founded Tequila Ocho, a single estate brand now sold in more than 20 countries. The brand was the result of a collaboration between Estes and the Camarena family, who produce Tequila Tapatio.

Estes was named an official ambassador for the National Chamber of the Tequila Industry (CNIT) in 2003 for his work on promoting Tequila across the world. He also penned a book, The Tequila Ambassador, which was nominated for Best New Book at Tales of the Cocktail’s Spirited Awards in 2013.

Tequila Ocho is calling on those who knew him to share their memories of Estes. “If you wish to commemorate Tomas’s life by posting your favourite photo(s) or stories of him, please use the hashtag #RememberingTomas so that we can see and share your memories,” via the brand’s Facebook.

RAMS NAME 1800 AS OFFICIAL TEQUILA Making A Stir

VIZZY WANTS TO UPGRADE YOUR RIDE WITH LEMONADE

April 27,2021

Have you been driving a hand-me-down 1996 hatchback that has 5 million miles and an engine light that never turns off? That car’s a lemon, my friend: a broken-down, hunk of junk that has seen better days and is ready to be towed to the junkyard in the sky.

Thankfully, Vizzy Hard Seltzer wants to upgrade your ride and your drink of choice in honour of their latest flavour drop, Vizzy Lemonade Hard Seltzer with antioxidant vitamin C.

Starting today, Vizzy is giving away free lemonade hard seltzer (via $20 Prepaid Cards) in exchange for a photo of your crappy lemon of a ride. The ultimate, worst of the worst lemon will win $25K for a completely new car, plus a year’s worth of Vizzy Lemonade Hard Seltzer – the first and only lemonade hard seltzer with antioxidant vitamin C.

“Hard seltzer lemonades are the ‘it’ drink this spring, and Vizzy Lemonade takes it to the next level with antioxidant vitamin C and fun lemonade dual-flavour mash-ups,” said Elizabeth Hitch, marketing director for Vizzy Hard Seltzer.

“At the same time, more than ever people are buying used cars and settling for their less than ideal ride this season. So we figured, why not upgrade your lemonade hard seltzer and your lemon of a ride all at once?”

There’s an increased demand for cars in 2021, with new vehicle sales expected to increase by 9% to 15.7 million and used vehicle sales expected to rise by 2.9% to 39.3 million compared to 2020, according to Cox Automotive*.

So, you think you’ve got a lemon? Simply send an email to lemonade@vizzyhardseltzer.com with a picture of your “lemon” along with your name, age, state of residence, and what makes your car a lemon to enter to win

For more info go to vizzyhardseltzer.com

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