To celebrate National Tequila Day (24th July) Franklin & Sons have joined forces with Patrón Tequila to give away £10K of free cocktail kits across the UK.
With the aim of spreading awareness of Mexico’s national cocktail, the tequila-based Paloma, both brands are hoping that you will join them in seeing the Paloma as the summer serve of the season. Across the UK, the drink has already started to grip the nation’s imagination with a 54% increase in interest this past year.
To further heighten enthusiasm, the brands are looking to distribute over 700 free tequila-based cocktail kits (worth £10,000) as part of their online giveaway.
Franklin & Sons, makers of premium mixers, and creators of the Pink Grapefruit Soda featured in the Paloma are giving visitors the chance to try this refreshing, fruity cocktail for National Tequila Day, in partnership with Patrón Tequila and Flight Club.
To try this trending cocktail for free, all that participants have to do is head to the Franklin and Sons website, and enter the giveaway using this form. Participants also have the chance to win 90 minutes of social darts for up to 12 guests plus a £300 bar tab to spend on food and drinks at Flight Club – simply upload a picture of your Paloma creation to Instagram, tag @franklinandsons and use the hashtag #remarkabledrinks to share your cocktail.
“It’s been fantastic to see the Paloma cocktail rise in popularity across the UK over the last year, as the serve has made its way out of city bars and becomes the up-and-coming drink to make at events and parties this summer,” said Sam Coles, Senior Brand Manager at Franklin & Sons.
“This refreshing cocktail, thought to be first created in the town of Tequila, is often seen as the most popular cocktail in Mexico, above the well-known Margarita, and is massively growing in popularity here in the UK as many discover its refreshing flavours.
“Even if you don’t win a cocktail kit, don’t miss out – the Paloma is easy to make at home,” continued Coles. “My personal preference is to use a reposado tequila for more complexity and colour in the drink. Top with Franklin & Sons Pink Grapefruit Soda and garnish with a wedge of pink grapefruit for the perfect serve.”
The competition is for over 18s only, with full terms and conditions at franklinandsons.co.uk
- 50ml Patrón Reposado Tequila
- 10ml Lime Juice
- 10ml Agave Syrup
- Topped with Franklin & Sons Pink Grapefruit Soda
- Salt for the salt edge (optional)
Add the first three ingredients and stir them into an ice-filled glass. Top with Franklin & Sons Pink Grapefruit Soda and garnish with a slice or wedge of grapefruit. As an optional extra you could first rim the glass with salt.