Beverage alcohol e-commerce pioneer Drizly is upping the gifting game this season with the launch of a new Gift Registry experience.
Part of the company’s new “What’s It Gonna Be?” campaign, the registry allows shoppers t handpick and share a personalized registry of their most sought-after beer, wine, and spirits.
With just a click of a button, consumers can take the guesswork out of gifting by sending their curated Drizly Gift Registry to friends and family, ensuring they’ll get the gifts they want.
Through a guided experience, gifters can answer a short series of questions to narrow down thoughtful gift recommendations from brands like Don Julio, Johnnie Walker and Bulleit, tailored to the recipient’s interests and tastes.
Then, gift-givers can order the selected bottle right on Drizly for delivery to their recipient’s doorstep, complete with a personalized e-card for an extra special gifting experience.
To mark the launch, Drizly is teaming up with award-winning actor, comedian, and television host Joel McHale. As a self-professed great gift-giver and lover of a good drink, McHale is partnering with Drizly to help consumers give – and get – the perfect gift with the new registry.
“There’s nothing worse than giving, or getting, a crappy gift. So when Drizly launched its new Gift Registry, I couldn’t wait to create my own registry of my favorite booze so I never have to pretend to like a terrible gift again,” said McHale. “And like Drizly, I love giving the perfect gift. But you know what’s the worst? Sending an awkward text asking what someone wants.
“Drizly’s Gift Registry is the perfect solution for that too,” McHale continued, “I just answer a few questions about that hard-to-shop-for person on my gift list, and voila, Drizly gives me some great drink options for them to choose from. With Drizly’s incredible selection of drinks, my gift-giving skills just reached a new level of perfection.”
The company’s “What’s It Gonna Be?” nods to Drizly’s growing emphasis on helping consumers find and buy the right drinks for any moment, whether it’s selecting a gift for that someone special, discovering new drinks for an upcoming soiree, or shopping everyday favourites for a casual night at home.
A take on a ’70s gameshow, the campaign highlights the endless drink possibilities for every moment with Drizly. Each spot features a different game that underscores the wide selection of drinks on Drizly for gifting, hosting and everyday needs, with Drizly’s magnetic game show host consistent throughout the spots.
“Today we see consumers turning to the Drizly marketplace for broadening types of occasions, with gifting being a frequent use case,” said Gina Hardy, Drizly’s Chief Customer Officer.
“Our new Gift Registry allows Drizly to be the top destination for gifting by providing a sure fire way to ensure the giftee receives something they truly want. This new feature, along with our ‘What’s It Gonna Be?’ campaign reflects Drizly’s evolution to be the go-to shopping destination for all beverage alcohol occasions and to allow our consumers to better savor life’s moments.”
Drizly’s Gift Registry is now available for consumers to easily create, manage, and share. Adults of legal drinking age in areas serviced by Drizly can visit drizly.com or download the Drizly app (App Store and Google Play) to shop convenient delivery options for drinks.