Global orange liqueur brand Cointreau is launching a campaign to celebrate Cinco de Mayo with a refreshing twist on credit.
Margarita lovers across the US can apply for their very own ‘Lime of Credit’, a not-so-real credit line that offers the chance to win real money to help them invest in better Margaritas – made with Cointreau, Tequila, and fresh lime juice.
“As an essential ingredient in The Original Margarita, Cointreau is always seeking new ways to highlight and celebrate its role in America’s #1 cocktail,” said Nicolas Beckers, President and CEO at Rémy Cointreau America. “We want to invite consumers to experience the brand and to feel excited to celebrate Cinco de Mayo with the Cointreau Lime of Credit.”
Visit cointreau.com/limeofcredit from now through to Thursday, May 2 at [11:59] PM EST to apply for a chance to win. On Friday, May 3, applicants will be notified via email if they’ve been approved for their ‘Lime of Credit’.
Thousands of lucky Margarita lovers will win a $20 cashout via a digital payment app, just in time for happy hour and the Cinco de Mayo weekend.
Additionally, on Thursday, May 2, New Yorkers can visit the Cointreau Credit Union, a temporary pop-up “bank” at Hudson Yards from [12:00] PM – [7:00] PM EST. Attendees will have a chance to win their Lime of Credit in the form of a pre-loaded gift card, which can be used to celebrate this Cinco de Mayo.
The pop-up will also include exclusive merch giveaways, photo opportunities and more.
For all the latest updates on the ‘Lime of Credit’ sweepstakes and more exciting Cinco de Mayo content, be sure to follow @Cointreau_US on Instagram