Mexican Tequila brand Espolòn proudly introduces Flor de Oro, a limited-edition Reposado tequila infused with natural extract from the marigold flower, to honour Día de Muertos.
The first tequila of its kind to hit the market and the brand’s first seasonal release, Flor de Oro, showcases Espolòn’s dedication to bold innovation while bringing its Mexican heritage into the modern world.
“For me, Día de Muertos is all about family, tradition, and honouring those no longer with us. It presents an opportunity for me to reflect on memories of celebrations and traditions – rooted in food, aromas, and tequila – that my mother and grandmother taught me,” said Jesús Susunaga Acosta, Maestro Tequilero of Espolòn Tequila.
Flor de Oro means “Golden Flower” referencing the vibrant marigold that adorns traditional ofrendas during the Mexican celebration.
“When creating Flor de Oro, I was inspired by the moment that we placed an altar at Casa San Nicolás dedicated to our late founder, Master Distiller Cirilo Oropeza,” Acosta continued.
“Drawing from the marigold petals and aromas of his favourite foods, we created an infused Reposado tequila that honours Cirilo and thanks him for his years of dedication to tequila-making.”
Aged in new Oak barrels for two months, the expression blends the floral and citrus aromas of marigolds with the fruit-forward, sweet notes of new American Oak. The elegance of the rare natural marigold extract results in an elevated flavour profile for a unique sipping experience perfect for celebratory moments.
To further ignite creative celebration, Espolòn Tequila has partnered with renowned event and floral designer Raúl Àvila, the vision behind the decor and design of the MET Gala, to create a ‘Living Ofrenda’ will celebrate the importance of Día de los Muertos.
A stunning interactive installation at New York City’s Vanderbilt Hall in Grand Central Terminal, the Living Ofrenda, will be open to the public from 8am to 8pm EST on October 29th and 30th.
“Día de los Muertos is a holiday rich in emotion and symbolism, with the marigold playing a central role. For the Living Ofrenda, I was inspired by the significance of the marigold flower and the holiday – its bright petals guiding spirits, its fragrance evoking memories, and its presence symbolising love and remembrance,” said Raúl Àvila.
Raúl Àvila has also created stunning marigold arrangements inspired by Flor de Oro for those creating ofrendas in celebration of loved ones at home. From October 2nd until October 21st, fans 21+ can enter to win a custom arrangement by visiting http://www.espolontequilasweeps.com/ and entering the keyword FlordeOro.
For the release of Flor de Oro, Espolòn’s iconic rounded bottle features a new creative label that showcases Espolòn’s iconic rooster, Ramón, standing proudly by a Día de los Muertos altar that pays homage to Oropeza.
For more information, go to espolontequila.com