Global Tequila brand Patrón is taking its first step into the prestige category with the release of its latest expression, Patrón El Alto.
Passionately handcrafted from the finest 100% Weber Blue Agave is grown in the highest parts of Jalisco, Mexico, yielding the sweetest agaves for an incredibly smooth taste, Patrón El Alto is an impressively rare and masterfully aged tequila.
Primarily crafted with Extra Añejo and blended with Añejo and Reposado tequilas, Master Distiller David Rodriguez and his team of distilling artisans have aged each element to their maximum potential. Over four years and more than 300 tastings, the expression aims to do more than cultivate the best flavours but also masterfully combined an exceptional selection of the best Reposado, Añejo, and Extra Añejo tequilas.
“Patrón El Alto stays true to Patrón Tequila’s traditional roots in distilling while innovating in a way that achieves the best blended, aged tequila profile possible,” said David Rodriguez, Patrón Master Distiller.
“The tequilas that harmoniously come together in Patrón El Alto are a result of selecting the finest 100% Weber Blue Agave in the highest parts of Jalisco, Mexico, a territory known for producing the sweetest agaves, which gives Patrón El Alto its incredibly smooth and sweet taste,” Rodriguez continued. “We took four years to focus on only the best of the best and perfect the bold, sweet flavours of this expression the right way: naturally.”
Made by hand, in a painstaking process that’s been used since the brand’s inception, the majority of Patrón El Alto Tequila is created using the traditional Tahona production process. A method that requires meticulous precision and time, a two-ton volcanic stone is used for crushing the baked agave which creates a tequila with the natural sweetness and flavours of the earth. Patrón is the leading producer of Tahona-based tequila in the world, demonstrating its commitment to a time-honoured process, further exemplified by Patrón El Alto.
Using 100% naturally perfect ingredients — agave, water and yeast — Patrón El Alto is naturally smooth and sweet with subtle notes of figs, honey, caramel, dried fruit and vanilla. The sweet, dried fruit notes of Patrón El Alto are a result of having been expertly aged in 11 types of barrels, mostly hybrid barrels of American oak body and French oak heads.
“Patrón has been an industry leader and will once again change the game as it enters the prestige category of tequila, a segment forecasted to double in size by 2025, with the launch of Patrón El Alto,” said Hageman. “Patrón El Alto continues to elevate the standards of tequila, demonstrating our tireless dedication to perfection. When you reach for Patrón El Alto, you’re reaching extraordinary heights of quality, flavour and smoothness.”
Patrón El Alto is available in U.S. markets only, including New York, Miami, Las Vegas and Los Angeles.
For more information, go to patrontequila.com