Nicaraguan rum brand Flor de Caña is celebrating World Earth Day with a pledge to plant more than one million trees by 2025 in partnership with One Tree Planted.
The campaign, titled “Together for a Greener Future”, will include a series of initiatives with retailers, bars, restaurants and on social media (#TogetherForAGreenerFuture) to engage eco-conscious consumers and raise awareness on the importance of reforestation.
“As a brand, we are deeply committed to the protection and preservation of the environment. By partnering with One Tree Planted, we hope to inspire individuals who want to be part of a good cause and help restore forests around the world,” said Mauricio Solórzano, Global Ambassador for Flor de Caña.
Furthermore, individuals will be able to support reforestation efforts by donating through the One Tree Planted platform, which guarantees that one tree will be planted for every dollar received. In turn, Flor de Caña will match all individual donations received during the campaign, doubling the impact.
“Trees are essential for biodiversity and a healthy climate, so it’s great to work with a brand so committed to making a positive impact for reforestation and sustainability overall,” said Diana Chaplin, Canopy Director at One Tree Planted.
The Carbon Neutral and Fair Trade certified premium rum has already planted nearly 750,000 trees since 2005. With one of the most environmentally friendly distilleries in the world, the brand captures and recycles all CO2 emissions during the fermentation process and uses 100% renewable energy to distill its rum.
For more information go to flordecana.com