US zero-proof brand Ritual has expanded its product line with a rim alternative, just in time for a post-COVID summer.
With the tagline that that ‘It’s the rum punch that doesn’t knock you out, the Hurricane without the hangover’, the expression boasts all the warm vanilla, toasted spice and velvety decadence of dark rum, minus the alcohol or calories.
“Ritual is the true liquor replacement. It is to spirits what the Impossible burger is to meat; what Oatly is to milk,” said Marcus Sakey, founding partner of Ritual Zero Proof. “Most people who buy those products aren’t vegetarian – they just want a little balance, without sacrificing flavor. Ritual has cracked that code – and consumers have noticed.”
The brand has also taken the opportunity to tweak and improve the recipes for their beloved Gin, Whiskey and Tequila Alternatives, incorporating expert and consumer feedback to make them taste even more like their alcoholic counterparts.
“The Beverage Testing Institute, gold-standard for the industry, named Ritual the best non-alcoholic spirit in the world,” said Sakey. “But the latest iteration of our products are better than ever, and the new Rum Alternative is just delicious.”
For more information, go to ritualzeroproof.com or connect with the brand via Instagram or Facebook