Like everybody else, you’ve probably found that pods have become a part of your morning ‘first coffee of the day’ routine. Now they can also become a part of your nights, as Bacardi has entered the home-cocktail market with the launch of pre-made cocktail pods called Twistails.
Tapping into the growing number of people who are looking to create a bar-level cocktail experience at home, the Twistails pods are an innovative solution that not only transforms the at-home drinking experience but also gives cocktail lovers the ability to play the role of a professional bartender.
But unlike your coffee, Twistails doesn’t require a lot of accessories, you simply add water and ice to the Twistails shaker, attach the strainer, your cocktail pod of choice and twist, so no appliances needed! Shake well, et voila – your beloved bar-perfect cocktail is ready in just seconds.
The pods will initially be available on Amazon in the UK and in Germany and will be launching with three delicious classic Bacardi rum cocktails featuring the signature rum Carta Blanca. Aiming to make cocktail-making easier for consumers at home, no matter what the season, the Twistails range includes Bacardi Mojito, Bacardi Strawberry Daiquiri and Bacardi Rum Punch.
“With more and more people seeking convenience and home entertainment solutions, we asked ourselves how Bacardi could use its expertise as one of the world’s top spirits companies to create a product that would address this gap; and this is how Twistails was born,” says Ankush Manchanda, digital & e-commerce director for Bacardi.
“With the launch of Twistails we wanted to provide a solution that will show people you don’t need an elaborate set-up or countless ingredients to produce bar-quality cocktails at home – it can be as easy as a twist and a shake.”
Twistails is launching with three delicious classic Bacardi rum cocktails featuring the signature rum Carta Blanca: Bacardi Mojito, Bacardi Strawberry Daiquiri and Bacardi Rum Punch that are perfect for any season.
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The pods are filled with Bacardi rum and natural flavours so you can now enjoy delicious bar-perfect cocktails for countless occasions, from get-togethers at home to garden parties, BBQs, or picnics. Both the cocktail pods and the packaging are recyclable.
The starter pack, which includes the Twistails shaker, strainer and six pods, is available for RRP £26.99.
The cocktail pods range from 38.1% – 43.7% abv and the finished cocktails (120ml) range from 9.5% to 10.9% abv.
For more information go to twistails.com
To buy go to amazon.co.uk
