It’s a peculiar trend but one that seems to be gaining momentum almost daily. Yes, it seems those famous people just can’t get enough of Tequila brands.
Only last week, news was released that Dwayne “The Rock” Johnson was looking to start one and now, today, we learn that Deadpool, Marvel’s smart-ass antihero, is the new “creative director” of Espolòn Tequila.
Espolòn Tequila is proud (and a little scared) to announce that #Deadpool is our new Creative Director. Stay tuned over the next several weeks as he takes over our social channels to reveal our 2018 ad campaign! Help us all. @Deadpoolmovie #Espolon https://t.co/9Mx0cAi1Dr pic.twitter.com/3MUHAeNGw6
— ESPOLÒN Tequila (@EspolonTequila) April 24, 2018
Espolòn, is a Mexican Tequila brand, globally distributed by Campari Group. One of the fasting-growing tequilas (57% in 2017 alone) in the US, the handcrafted 100% Weber Blue Agave premium Tequilas is distilled in the Los Altos region of Jalisco, Mexico.
“We completely understand that Deadpool has no discernable skills as a creative director, but we have taken brave, bold chances with Espolòn marketing in the past, so what have we got to lose?” said Christine Moll, marketing director for tequilas and rums for Campari America. “Nonetheless, Deadpool and his cinematic success have become a cultural phenomenon. Partnering with Deadpool is guaranteed to get attention for the brand in the most Espolòn way possible.”
PIN ITCourtesy of Espolon Tequila
Now if you assumed that Deadpool is not taking a swipe at “Deadpool” star Ryan Reynolds, who recently became the proud owner of a gin company, then you’d be wrong.
Referring to Reynolds’ acquisition of Portland-based Aviation Gin, Deadpool stated in a release provided by the Campari Group, “there is absolutely no reason why that Canadian gobstopper is getting all the glory. I’m a legit superhero. He’s just some guy who’s famous thanks to those two girls and that pizza place.”
PIN ITCourtesy of Espolon Tequila
Deadpool’s new gig was struck with 20th Century Fox to promote “Deadpool 2,” which hits theatres in May. The first movie, released in 2016, is the biggest-grossing R-rated film ever with a $363 million domestic take.
Deadpool’s official title for Espolòn tequila, for the record, is “Creative Director for Culture ‘n’ Stuff.”
“I needed the money,” Deadpool went on to explain. When asked to comment on his new role DP responded, “The first check from Espolòn cleared, so I guess this is happening.”
Espolòn’s “Deadpool 2” campaign will include custom packaging, in-store displays, out-of-home ads and social-media activations, with promos beginning in late April.
