Mexican Mezcal brand Zignam has created new Joven and Reposado labels are inspired by the pre-Hispanic Oaxacan temples.
Created by Quaker City Mercantile, best-known for creating Hendrick’s Gin, Silver and gold embossing pops from the label’s rich black fabric, referencing the colours of the liquids and paying homage to the region’s heritage.
On both labels, central roundels surround a spear hallmarked with an agave, referring to the ZIGNUM distillery’s leading edge in sustainability programs, such as being animal cruelty-free and pioneering agave nursery practices. Detailed geographic patterns flank a “doorway” device, leading to a dark entryway calling to mind the cool, dark, barrel-ageing room at the distillery.
The Añejo label includes the stepped shape, roundel, and metallic detail which is rose gold in colour and almost perfectly matches the liquid within. This label offers additional detail about the liquid, including the variety of agave used (Espadín), specifics on the barrel ageing (French and American oak), and handwritten notice of the ABV (40%).
All three bottles have wooden caps, once again referencing barrel ageing and honouring the local tradition of hand-carved alebrijes. An elegant strip seal honours the distillery’s wastewater reclamation programs.
Saul Moise, Commercial Director of ZIGNUM, says, “The incredible growth of agave spirits in the U.S. is wonderful to see. Now, consumers are looking for lesser-known brands and are very eager to learn about Mezcal, particularly Mezcal from Oaxaca. The smooth, easy-to-drink character of Zignum is a great way to enter the Mezcal category, and the quality of the spirit shines through either solo or in cocktails.”
For more information, go to zignummezcal.com