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WORLD CLASS ANNOUNCES AUSTRALIA'S TOP 3 2021 Making A Stir

WORLD CLASS ANNOUNCES AUSTRALIA'S TOP 3 2021

April 16,2021

Global spirits brand Diageo has revealed the three bartenders who have been chosen to compete in the Australian finals for World Class 2021.

Evan Stroeve (RE, Sydney), Kayla Saito (Leonardo’s Pizza Palace, Melbourne) and David Aznar (Rosella’s, Gold Coast) were selected from hundreds of bartending superstars and will now compete in the Australian finals on Tuesday 27th April.

The 2021 Australian competition saw bartenders compete in a new digital format, where they lodged their drinks via the Diageo Bar Academy. Bartenders competed in a series of challenges with flavour, balance and creativity, across Diageo Reserve Brands: Don Julio tequila, Ketel One vodka, Tanqueray No.TEN gin, and Johnnie Walker Black Label blended Scotch whisky.

On 27th April, the World Class Australian finals will take place at the home of World Class Cocktail Festival, Paramount House Golden Age Bar, where the finalists will go head to head across three separate challenges in the fight to be crowned this year’s Australian World Class Bartender of the Year.

The challenges will include:

Challenge 1 – Future proof, sustainably bottled – This challenge asks the finalists to draw inspiration from the past in order to create a meaningful impact for our future by creating a bottles cocktail using Ketel One Vodka with minimal waste and maximum flavour.

Challenge 2 – Land & sea, mystery box – This challenge will ask the finalists to create a mystery box serve that embodies the land or sea using either Talisker 10 Year Old or Don Julio, with a small pantry of classic bar ingredients.

Challenge 3 – Speed round – To finish, the finalists will take their place on the Main Stage at the Golden Age Bar with music and a live audience, for an energetic speed round to test their skills using the Diageo Reserve Portfolio.

The winner will represent Australia virtually at the World Class Bartender of the Year finals in July.

“World Class is a phenomenal cocktail competition that each year reaffirms just how impressive our bar industry is,” said Krystal Hart, Australia’s World Class Ambassador. “The challenges are designed to not only test how the bartenders use the Diageo Reserve brands to experiment with flavour and balance but also how they showcase their personality and story behind their serve.

“After 2020, it has been incredible to see first-hand the resilience and creativity from all of the entries across Australia. Our top three have fought a fierce fight and we can’t wait to see these extremely talented cocktail leaders battle it out to be crowned this year’s Australian World Class Bartender of the year.”

To celebrate the crowning of this year’s winner, Diageo will present the World Class Cocktail Festival. Running for five days from Wednesday 28th April, the Festival will come alive with bespoke cocktails, live entertainment, pop-up events, immersive brand experiences and dining collaborations, all championing the very best of Sydney’s diverse bar scene. For more information, go to worldclasscocktailfestival.com.

WORLD CLASS ANNOUNCES AUSTRALIA'S TOP 3 2021 Making A Stir

VIRGIN ATLANTIC ADDS LAVISH DRINKING BOOTH TO NEW PLANES

September 10,2021

We’ve all had a drink or two on a plane but what if you could get out of that cramped seat and in a booth? That’s right, Virgin Atlantic has created an area they are calling ‘The Booth’, so you and your travel mates can enjoy cocktails together at 30,000 feet?

Virgin Atlantic has launched the new social drinking “Booth” on its newest A350 aircraft. The airline describes the new room as “a cosy corner, providing comfy lounge-style seating” and will feature two 27” touch screen monitors, and two Bluetooth audio jacks.

“We’re famous for our onboard social spaces and the introduction of The Booth elevates the customer proposition for our leisure travellers to new heights,” said Corneel Koster, Virgin Atlantic’s chief customer and operations officer. “I’m delighted that we’ve curated The Booth specifically for our customers jetting off on holiday to our sunny destinations, such as Orlando, offering a truly stylish start to their trips.”

The Booth has been “designed with beautiful, tactile finishes, including Scottish leather seats and a pressed wool effect table,” explains the brand. “It’s a luxurious spot just for two, to enjoy anything from a wine tasting experience to a romantic dinner, a nightcap, or just a change of scene.”

People travelling between London Heathrow and Orlando will be the first to experience the Virgin Atlantic Booth as a social drinking space with the first flight currently scheduled for December 2021.

Other leisure destinations, including Barbados, will receive the new aircraft with The Booth later in 2022.

Virgin Atlantic’s Airbus A350 and its Boeing 787 also already houses a separate communal bar in which upper-class customers are encouraged to socialise in mid-flight. On its bookings site, the airline reminds its travellers that drinks on board its flights are included in its ticket prices, stating: “Our onboard bar is a great spot to meet up with colleagues and catch up with friends. The drinks are on us.”

For more information or to book your trip, head over to Virgin Atlantic’s official website.

WORLD CLASS ANNOUNCES AUSTRALIA'S TOP 3 2021 Making A Stir

JOHNNIE WALKER LAUNCHES VISITOR CENTRE IN EDINBURGH

September 3,2021

After four and a half years in planning and construction (including, of course, Covid-enforced delays) and with a price tag of £150 million (US$208 million), Diageo has now officially opened its new Johnnie Walker Princes Street centre.

Set in the middle of the Scottish capital Edinburgh, the centre will host tours featuring personalized whiskies, exclusive tasting experiences, two rooftop bars (one covers whisky, the other cocktails), an enormous retail shop, and a terrace with stunning views of the Edinburgh Castle.

Housed in a former department store, the Johnnie Walker centre is the single largest investment ever made in Scotch whisky tourism and has already earned itself a Green TourismGold Award — the top sustainability certification for tourism sites. The building includes roof terrace planters to provide herbs for garnishes and infusions for drinks, as well as a sedum roof covering and bird boxes to encourage biodiversity.

Laid out across over 71,500 square feet, the facility is the centrepiece of Diageo’s £185million investment in scotch whisky tourism in Scotland.

“This is a proud day for everyone,” said Diageo chief executive Ivan Menezes. “Johnnie Walker Princes Street is a landmark investment in scotch whisky and into Scotland and it sets a new standard for immersive visitor attractions.”

The visitor centre has taken on more than 150 employees speaking 23 languages and guests on the Journey of Flavour tour will have their personal flavour preferences mapped with drinks tailored to their palate.

The centre will open its doors to the public on 6 September. Tickets for tours start from £25 per person, including a 90-minute tour and three personalised scotch whisky samples.

For more information, go to johnniewalker.com

WORLD CLASS ANNOUNCES AUSTRALIA'S TOP 3 2021 Making A Stir

WOODFORD RESERVE X WILLIAMS SONOMA COCKTAIL MIXERS

September 2,2021

Kentucky Bourbon brand Woodford Reserve has partnered with home retailer Williams Sonoma to produce a range of cocktail mixers

The partnership is kicking off just in time to celebrate Bourbon Heritage Month.

The new range features classic Bourbon serves such as the Old Fashioned, Whiskey Sour, and Mint Julep.

Master distiller Chris Morris said: “Woodford Reserve was crafted to be enjoyed on its own or in delicious cocktails. I cannot think of a better partner than Williams Sonoma, which is known for bringing people together around food and drink.

In addition to the mixers themselves, the pair is also offering virtual online cocktail classes on September 15th and 29th where consumers will learn how to make the signature cocktails and hear about the history of bourbon from Assistant Master Distiller Elizabeth McCall.

The Old Fashioned, Whiskey Sour and Mint Julep cocktail mixers are now available at Williams Sonoma stores across the U.S., online at www.williams-sonoma.com, and at the Woodford Reserve Distillery in Versailles, Kentucky.

For more information on the mixers and for cocktail recipes, visit www.woodfordreserve.com or www.williams-sonoma.com

WORLD CLASS ANNOUNCES AUSTRALIA'S TOP 3 2021 Making A Stir

LONDON COCKTAIL WEEK PARTNERS WITH COVENT GARDEN

August 26,2021

As a way to encourage drinkers to rediscover the West End and Covent Garden areas, the 2021 London Cocktail Week (LCW) has partnered with Covent Garden to launch The Essence House, a two-floor drinks experience in Carriage Hall on Floral Street.

Acting as the main hub of the festival, the space will incorporate fully immersive, multi-sensory experiences alongside London Cocktail Week’s main bar showcasing the most exquisite cocktails served by the world’s best bar bartenders.

Wristbands for the festival are now available to buy for £15 (US$21), which will give consumers the chance to purchase £7 (US$9.60) cocktails at London bars throughout the event.

Participating venues include Tāyer + Elementary, Blue Bar at The Berkeley, Artesian at The Langham, Lyaness, Sketch, Three Sheets, Bar La Rampa, Sucre and Abajo, Park Row and Hacha Brixton.

The month-long festival will also include masterclasses, pop-ups, bar takeovers, cocktail dinners and parties across London.

Returning for 2021 is the London Cocktail Week At Home delivery service, which will deliver £7 cocktails to consumers’ homes in partnership with The Drinks Drop. Tastings and masterclasses will also be available digitally.

Festival-goers can expect events from LCW partners including Bacardi-Martini, Brown-Forman, Diageo, Edrington, Moët Hennessy, Pernod Ricard and Rémy Cointreau, as well as 30 independent brands.

Furthermore, the organisers have penned an open letter to the on-trade, offering venues the opportunity to get involved in LCW for free, including guest shifts and complimentary wristbands for hospitality workers. To find out more information, visit the London Cocktail Week website.

For more information, go to londoncocktailweek.com

WORLD CLASS ANNOUNCES AUSTRALIA'S TOP 3 2021 Making A Stir

BUSHMILLS TEAMS UP WITH NETFLIX FOR UK STORIES FESTIVAL

August 19,2021

Irish whiskey brand Bushmills has partnered with Netflix and the London Evening Standard to support the new Stories Festival that will run 24-26th September.

The three-day event will see established narrators and fresh voices tell compelling stories across the written word, audio and screen at London’s Picturehouse.

As part of its support for the event, Bushmills has launched the Singular Tales campaign in partnership with George the Poet, which encourages people to reconnect over storytelling – and a glass of whiskey.

In addition, Bushmills will be serving up bespoke cocktails for celebrities, participants and special guests at the Stories Festival launch party on 23 September, and will act as the solus spirits sponsor for the poetry section on 26 September, including hosting a single malt tasting.

A stellar cast of speakers will be sharing their musings during the Stories Festival including Will Young on his memoir How to be a Gay Man and Line of Duty Writer Jed Mercurio on his latest graphic novel Sleeper, as well as sessions with former Labour Party politician Ed Balls and author Daisy Buchanan.

For more information, go to the festival website stories.standard.co.uk

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