Global Bourbon brand Wild Turkey has announced Warren Zeiders as the headliner for its third annual 101 Bold Nights concert series.
“I’m excited to team up with Wild Turkey to support those who go after their dreams,” Zeiders says. “Beyond the notes and words, music is all about bringing people together and finding your crew. The songwriters and fans all have so many stories and ideas, and I’m happy to partner with Wild Turkey to continue to help bring everyone together.”
As part of the partnership, Zeiders – who recently won his first CMT Music Award – will perform at a series of three concerts hosted by Wild Turkey, in partnership with iHeartMedia, to benefit Spaceflight Records, a nonprofit record label that helps empower emerging artists and music professionals to trust their spirit and advance their careers.
Zeiders embodies the idea behind Wild Turkey’s global campaign and platform, “Trust Your Spirit” – that music-making, much like Wild Turkey’s iconic bourbon-making process, is most authentic when artists trust their instincts and do things their own way.
He was a star collegiate athlete when he released his debut single “Ride the Lightning,” which launched his career overnight.
“We launched 101 Bold Nights as a way to tell the bold stories of artists that share Wild Turkey’s trailblazing spirit, and through this concert series, we’re also able to support emerging musicians who are committed to following their passions,” said Andrea Sengara, Vice President of Marketing, Campari America.
“The idea was inspired by the steadfast dedication and conviction of the people who built Wild Turkey and its legacy. That same passion and commitment exists across all industries, and we’re excited to celebrate it with this initiative. It’s been an honour to partner with musicians, such as Warren Zeiders, who authentically embody Wild Turkey’s bold spirit.”
Fans and music lovers ages 21+ can join Wild Turkey and iHeartMedia for a performance from Zeiders at the first 2024 101 Bold Nights concert in Charlotte, NC on Wednesday, May 29. Fans can enter Wild Turkey and iHeartMedia’s sweepstakes to win tickets to the show by visiting news.iheart.com/101boldnights/.
Additional 101 Bold Nights concerts will be held in Los Angeles and Austin later this year, and Wild Turkey will be curating fan experiences at several more of Zeiders’ existing 2024 tour stops in select markets.
For more information on events, dates, and venues, fans can visit the Wild Turkey website to sign up for the brand’s community newsletter or connect with the brand on Instagram (@wildturkey).