US Vodka brand Tito’s has realised that Dry January isn’t easy for everyone, and sometimes you just need a lifestyle guru to share the many other uses for Vodka this month.
Teaming up with the queen of lifestyle and DIY, Martha Stewart, the brand has launched the tongue-in-cheek campaign to showcase how “Dry January” can easily become “DIY January.”
“Hey, I get it,” Stewart states. “It’s Dry January, so you’re not drinking much,” says Stewart in the clip as she sits with a bottle of Tito’s. “But if you have Tito’s lying around, just don’t stare at it, use it.”
Stewart provides various real-life hacks for around the house that provide alternatives to drinking the spirit. Suggestions range from deodorising stinky fabrics and sanitising surfaces to tenderising meat and reviving fresh flowers.
While Stewart hopes you use her handy tips to stay sober this month, even she needed a drink by the end. “Aw, f— it, Martha needs a drink,” she says.
To complement the video, Tito’s has launched a limited-edition collection of DIY January bottle-topper attachments for those that want to try out the tasks for themselves. The toppers include “The Deodorizer”, which turns a smaller bottle of Tito’s into a spritz bottle for musty fabrics and more; “The Flavorizer,” which allows you to portion Tito’s to make penne alla vodka and more; and “The Cleanerizer,” which gives the typical spray cleaner bottles in your closet a run for their money.
All three toppers can be purchased for $10 on Tito’s website with all net proceeds going to the customer’s choice of nonprofit the brand has teamed up with, including Meals on Wheels America, the USO and more.
For more information on Tito’s, go to titosvodka.com