Scottish distillery, The Balvenie has teamed up with bestselling author, cultural icon and scholar of creativity Questlove, to launch Quest for Craft: Season One, a disquisitive new digital series exploring the convergence of craft and creativity.
“I share a synergistic passion with The Balvenie on the importance of inspiration, passion and dedication to creativity and the making process,” said Questlove. “Quest for Craft is about the pursuit of ultimate craftsmanship. In each episode, I dive deep into conversation with creatives who I have admired for their unique perspective, process, and productivity.”
As part of The Balvenie’s global The Makers Project campaign, Quest for Craft ventures to take the viewer on an expedition of discovery into ultimate craftsmanship by analyzing creativity in the realm of chaos, practice, community and time with the guests:
- Episode 1, Craft and Chaos with Michael Che – Questlove and Michael Che chat about how to infuse purposeful levels of chaos into their careers, how it can push you to a new level of creativity and how it can be a key factor in honing your craft.
- Episode 2, Craft and Community with Jimmy Jam – Questlove and Jimmy Jam connect on meeting their core creative partners at a young age, and chat about how instrumental their creative communities have been in helping them become the artists they are today.
- Episode 3, Craft and Time with Patti Smith – Questlove and Patti Smith delve into the topic of time as Patti reflects upon her time with Electric Lady Studios, from attending the opening party to going on to record many of her albums at the legendary studio.
- Episode 4, Craft and Practice with Malcolm Gladwell – Questlove and Malcolm Gladwell cover the topic of practice and Malcolm shares the true meaning of his 10,000 hours theory, how it’s been misunderstood in the past and how getting better at your craft can involve going beyond your mastery to take on new challenges.
The Balvenie and Questlove are also supporting emerging creative pursuits with an opportunity for an aspiring maker to begin their own quest through a pioneering scholarship program with the University of the Arts, Philadelphia. The scholarship program will give one aspiring creative mind, from anywhere in the United States, the opportunity to undertake the university’s ‘first-of-its-kind’ PhD in Creativity.
The Balvenie Fellow in the PhD in Creativity will be fully funded in the three-year program that begins in June of 2022. Apart from the intensive two week summer immersion and a return visit for a long weekend in the winter of the first year, all course work will be completed via remote learning. The winning candidate will be selected by Questlove, in partnership with The Balvenie and the University of the Arts. The scholarship program is open to anyone over the age of 21 from now through November 15th, 2021. Visit https://www.uarts.edu/academics/phd-program for more details.