Italian aperitivo brand Italicus has announced Esmerelda Castrogivanni from Sips Drinkery in Spain as the global championship winner of the 2024 Art of Italicus Aperitivo Challenge.
Castrogivanni’s award-winning concoction, ’Alloway’, inspired by the English pop art pioneer Lawrence Reginald Alloway, captivated judges with its blend of Italicus Rosolio di Bergamotto, white bitter and apple soda. The drink was uniquely garnished with an edible napkin made of apple jam and caramel.
“With ‘Alloway’, I wanted to provocatively make people reflect on the concept of art and what it represents for each of us,” Castrogivanni explained.
“To do so, I was inspired by what pop art represented in the 1950s, an artistic movement that revolutionised the world of art, making it accessible to ordinary people and no longer just to a few”.

Esmerelda Castrogivanni’s ’Alloway’
Esmerelda has earned herself the prestigious title and an exclusive mentorship at Cafe La Trova with Julio Cabrera in Miami. “Having won this prestigious title represents a very important achievement for me, which will help me grow further on both a professional and personal level,” she continued.
Second place was awarded to Jan Križaj from Kavarna Moderna in Slovenia, with his cocktail ‘Congelato’ which consisted of Italicus, dry vermouth, pesto and tomato cordial, garnished with Grana Padano with tomato powder.
Stephanie Wullschleger from Herz Bar in Switzerland was awarded third place, creating ‘Lucha Libre’ a cocktail made with Italicus Rosolio di Bergamotto, kiwi-jalapeno cordial and soda, garnished with a Red Kiwi.
The competing bartenders presented a creatively curated cocktail to a panel of esteemed judges including Giuseppe Gallo, Founder and CEO of Italicus, Paloma Difford, Managing Director of Difford’s Guide, and Julio Cabrera, Maestro Cantinero and owner of Cafe La Trova, Miami, who scored each candidate using their expertise to ensure a fair and insightful evaluation process.
“The Art of Italicus Aperitivo Challenge is a program designed to discover and showcase emerging talents in our industry year after year,” explained Giuseppe Gallo, Founder and CEO of Italicus.
“This competition serves as a creative platform, allowing bartenders to express their artistic sensitivity and imagination without any barriers or limits. This year, we had the honour of witnessing a competition featuring young bartenders of the highest calibre in both technique and style,” Gallo continued.