Dwayne ‘The Rock’ Johnson and his ultra-premium small-batch tequila, Teremana, have launched “Guac on the Rock”, an initiative to encourage people around the country to go and support their local restaurants.
From May 1st through May 5th, Johnson’s Teremana will reimburse restaurant-goers for their guac, up to $1,000,000 of guac, when they purchase guacamole with any Teremana Tequila cocktail.
The initiative, aimed at encouraging people to dine out however they feel most comfortable – dining inside or outside at the restaurant or for take-out, will help spur consumer confidence and generate millions of dollars of additional revenue and tips for restaurants and its servers hard-hit by the pandemic.
“No better way to celebrate my 397th birthday, than with all of us helping our favourite local restaurants get back on their feet, all while drinking some Teremana and enjoying our favourite guacamole,” said Johnson. “I want to help get people safely back into our restaurants, bars and hotels.
“This is an industry close to my heart and one who normally gives all of us so much support year-round. These people need our help and support to get back in business. Let’s go help them out, enjoy some amazing drinks and food and say thank you for all they do. And let everyone know that The Guac’s on The Rock!”
Consumers 21 and over who purchase a Teremana cocktail with an order of guacamole will be reimbursed up to $10—whether they dine in or take out (in some states legal rules vary due to state laws). To locate restaurants that carry Teremana ultra-premium, small-batch tequila, head to the Find Us page at teremana.com.