Mexican Tequila brand, Herradura has launched a new campaign entitled Extraordinary Awaits, which highlights the ‘colour, energy and movement’ the brand creates.
Within the campaign, the brand highlights the extraordinary possibilities that await when you try this world-class and award-winning spirit.
The film follows a female protagonist as she navigates a stale party. After choosing to make a cocktail with Tequila Herradura, she unlocks a night of colour, energy, and movement.
The musical track that plays was created specifically for this spot in partnership with Squeak E. Clean Studios.
Mia Simpson Culp, managing director, Tequila Herradura, said: “With over 150 years of Tequila production under our belts and credited with creating the reposado and extra-añejo categories, Tequila Herradura has always been extraordinary.
“With our new extraordinary brand campaign, we’re inviting consumers to raise a glass this summer as we bring out what is extraordinary in all of us.”
The new campaign will run on television, online, social and out-of-home (OOH) globally this year. Aspects of the OOH campaign, like a series of vibrant murals, were done in partnership with surrealist Colombian artist Carolina Nino.
For more information, go to herradura.com