Global Tequila brand Don Julio is offering spirits collectors the opportunity to own a limited-edition release of the iconic Don Julio 1942 with an exceptional cask finish through its inaugural global cask sale.
Five expressions will be bottled as new-to-world editions of Tequila Don Julio 1942. They will be masterfully crafted through an extended finishing process utilizing casks that previously held Bourbon, Ruby Port, Orange Wine, Madeira Wine, and Crémant.
“The culture surrounding agave-based spirits is exciting, constantly evolving, and this inaugural Tequila Don Julio 1942 global cask sale demonstrates our commitment to continue to push the boundaries of what a luxury tequila experience can be,” said Sophie Kelly, Senior Vice President of Global Tequila and Mezcal Categories at DIAGEO.
“We recognize that for many, luxury tequilas are considered an extension of one’s lifestyle, so we’re meeting the demand for prospective buyers and tastemakers to not only own an extremely rare, super luxe-tequila but to own a piece of the Tequila Don Julio history and legacy.”
Within the range, the Crémant Cask Finish introduces floral and citrus notes, while the Orange Wine Cask Finish imparts tea and sweet spices. The Ruby Port Cask Finish offers a combination of cinnamon and dark chocolate, the Madeira Wine Cask Finish brings the opulence of toffee and spices, and the Ex-Bourbon Double Charred Cask Finish deepens the warmth of Tequila Don Julio 1942 with toasted oak and caramelized banana notes.
Tequila Don Julio will store all five casks at its Mexico distillery until bottling, which will occur between December 2024 and March 2025. The BlockBar global platform, powered by blockchain technology, offers owners a unique opportunity to sell or gift their special cask finishes of Tequila Don Julio 1942 to anyone of legal drinking age worldwide.
Owners can sell or gift each cask NFT, representing the equivalent of the full cask of the tequila they purchased. At bottling, the cask NFTs will each convert to 40 NFTs that can also be gifted or sold, representing ownership of 40 cases of six 750ml bottles. These bottles will be stored by BlockBar and will be available for redemption globally by June 2025.
The auction is now live on BlockBar, with each finish representing its own lot. The starting bid for each cask is $35,000, and individuals who are of legal purchase age for beverage alcohol in the country in which they reside, and in any case aged 18 or older, can participate by creating a BlockBar account before the auction closes at 10 a.m. EST on June 20, 2024.
For more information or to start bidding, go to blockbar.com