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SMIRNOFF LAUNCHES GLOBAL RESPONSIBLE DRINKING CAMPAIGN Making A Stir

SMIRNOFF LAUNCHES GLOBAL RESPONSIBLE DRINKING CAMPAIGN

November 22,2022

Global Vodka brand Smirnoff has launched a new global campaign, ‘Drops of Advice’ encouraging people to drink responsibly during the holidays while also enjoying the best of the season’s festivities.

The campaign will urge people to ‘be wildly responsible’ and will consist of six engaging digital animations, stills from the animations as print options and pop-up ‘Be Wildly Responsible’ bars across the world. The six ‘drops of advice’ include:

Created by award-winning Venezuelan animator Igor Bastidas, the campaign is part of to parent company, Diagio’s commitment to changing the way the world drinks for the better by promoting moderation and addressing the harmful use of alcohol.

“I wanted to capture the energy of a diverse group of people who are making the right decision to moderate their drinking in a wholly original and enthusiastic way that is also Wildly Responsible,” explained Bastidas “In my work, I choose to be disruptive by using simple and straight narratives, and I think that it is entertainingly reflected in these videos.”

Kate Gibson, Global Director of Diageo in Society, said: “Drinking in moderation is key all year round, but this year’s campaign, while fun and playful in nature, is a reminder that small changes can help you celebrate in a ‘wildly responsible’ way.”

In line with last year’s festive campaign by Diageo, ‘Know When To Stop’, this year’s activation will also signpost adults to DRINKiQ – a dedicated, responsible drinking website available in multiple languages that provides information and practical advice on alcohol alongside a range of resources to encourage moderate consumption.

Stephanie Jacoby, Global Smirnoff Senior Vice President, said: “I’m so proud to see Smirnoff at the helm of this season’s Drops of Advice campaign as the sponsor of our ongoing responsible drinking commitments. We know the holidays are an important time for people to get together and enjoy the good times, and we want to ensure we’re encouraging people to do that in responsible ways while maintaining the fun, vibrant attitude we’re famous for – encouraging our consumers to be wildly responsible.”

SMIRNOFF LAUNCHES GLOBAL RESPONSIBLE DRINKING CAMPAIGN Making A Stir

KNOB CREEK RELEASES THE ULTIMATE HOLIDAY GIFT FOR WHISKEY LOVERS

December 2,2022

Kentucky Bourbon brand Knob Creek is offering Bourbon lovers the ultimate gift this festive season with a chance to journey inside one of the leading small-batch bourbon brands.

The curated offering* will be hosted by Knob Creek Seventh and Eighth Generation Master Distillers, Fred and Freddie Noe, and take place at the James B. Beam Distilling Co. distillery in Clermont, Kentucky, on Friday, February 3, 2023. As the only Knob Creek-focused experience on campus, Behind the Craft allows fans to spend quality time with the master distillers of its bourbon and participate in an immersive journey of Knob Creek, including:

“Craftsmanship is core to Knob Creek, and we’re excited to show bourbon fans and their loved ones an insider’s perspective on the care and dedication that goes into creating our whiskey,” said Fred Noe, Seventh Generation Master Distiller. “Dad set out to create Knob Creek more than 30 years ago to bring friends and family together, and we’re excited to do just that for the holiday season this year and have folks come as friends and leave as family.”

Knob Creek’s Behind the Craft will be available for purchase just in time for the holidays, beginning December 9, 2022, at 12pm ET/9am PT. Tickets will be available on a first-come-first-served basis, with only five available packages.

For more information, go to the Behind The Craft website or connect with the brand through its socials (@knobcreek)

SMIRNOFF LAUNCHES GLOBAL RESPONSIBLE DRINKING CAMPAIGN Making A Stir

BOOTHBY HAS ANNOUNCED THE AUSTRALIAN DRINK OF THE YEAR

November 30,2022

Sydney’s Double Deuce Lounge played host to some of the best in the Australian Bar Industry as Boothby presented its Drink of the Year Awards and Top 50 drinks list.

“The awards are a great snapshot of the way we drink at bars in 2022,” said drinks writer and founder of Boothby, Sam Bygrave. “The desire behind the awards is to spotlight the drinks created by our bartenders, who — if you ask me — can hold their weight against the very best in the world. Right now, and despite everything our bartenders have been through since 2020, there’s no place better to drink at than Australia.”

The winner of the Boothby Drink of the Year 2022, presented by Patrón Tequila, is the Africola by Michael Chiem at the ground-breaking Sydney bar, PS40. The drink is an innovative play on hot and cold temperatures. PS40 and Chiem also picked up the number 5 spot on the list with their Salted Piña Colada.

The Drinks List of the Year presented by The London Essence Co was awarded to Melbourne bar Byrdi for its innovative, convention-challenging but ultimately delicious drinks list, created by bartender and owner Luke Whearty (pictured). Whearty also picked up the number 4 spot on the list on the night with his drink Snow and the number 17 spot with Fallen Fruit.

And after two weeks of voting by the public on boothby.com.au, the People’s Drink of the Year, presented by Orlando, was awarded to Eoin Kenny from Long Chim in Perth for his drink, Lychee. Lychee was a flavour employed by several bartenders throughout the year, but it was Kenny’s take — a beautiful, clear, tall drink — that the public embraced.

Some 50 percent of the Top 50 drinks came from NSW; over 20 percent came from Victoria, with Brisbane picking up four spots, Adelaide getting three, Perth scoring two, and Darwin, Canberra, Hobart, and the Gold Coast coming in at one spot a piece.

“The Top 50 reads like a guide to the very best bars Australia has to offer,” continued Bygrave. “Whether it’s up in Darwin at Hanky Panky Lounge, down in Hobart at Rude Boy, or over in Perth at Foxtrot Unicorn — we’ve got some of the best bars in the world.”

For the full list go to boothby.com.au

SMIRNOFF LAUNCHES GLOBAL RESPONSIBLE DRINKING CAMPAIGN Making A Stir

SOUTH AFRICA TO EXTEND ITS FIRST EVER PATRÓN PALOMA WEEK

November 29,2022

Hot on the heels of its South African Perfectionists finals, global tequila brand Patrón has extended its first-ever Paloma week across the rainbow nation.

Extended to run until December 4th, bars across the country, such as Cause & Effect, Sin+Tax and Lucky Shaker, are creating their unique twists on this tequila favourite, the brand wants to see the zesty, fruity, citrus-infused tequila cocktail take its place as the drink of the summer.

“Tequila is associated with celebratory moments,” explained Cameron Hawkins, Sub-Saharan Africa Brand Ambassador for Bacardi in South Africa. “We want to stir the love for this drink by educating the South African market about this Mexican spirit’s cocktail gem and how it can be a beautiful fixture of their summer festivities.”

PIN IT

To help craft the perfect summer cooler, Patrón has included their recipe for this ultimate grapefruit drink.

Ingredients

Instructions

Add ice to a highball glass. Add Patron Silver and Agave Syrup. Top off with Fever Tree Sparkling Pink Grapefruit Tonic and the Fresh Lime Juice
Stir. Garnish with a grapefruit slice

SMIRNOFF LAUNCHES GLOBAL RESPONSIBLE DRINKING CAMPAIGN Making A Stir

JAMESON RELEASES LIMITED-EDITION TABLE-TOP "WHISKEY TREES"

November 18,2022

Global Irish Whiskey brand Jameson is looking to make the holidays festive and bright by putting a fun twist on its beloved whiskey tree, making a table-top version available to consumers.

Standing at three feet tall with the warm glow of lit Jameson Original green bottles, Jameson Whiskey Table-Top Trees are the perfect addition to holiday décor – and won’t leave pesky pine needles all over the floor.

“Holiday trees are often a festive symbol of seasonal gatherings that celebrate joyous times and a happy new year, and the Jameson Whiskey Table-Top Trees are our fun twist on this beloved tradition,” said Kelly Suhr, Senior Brand Director, Jameson Irish Whiskey.

“As a brand that believes in bringing people together to spark those moments of connection this holiday season, we are giving consumers the opportunity to trade in tangled tree lights and instead invite friends and families to raise a glass this holiday with Jameson.”

Each Jameson Whiskey Table-Top Tree comes with 19 empty Jameson Original bottles that easily slide into a pre-lit stand to become the perfect centrepiece to gather around. And while these glass bottles are empty, each tree comes with a full bottle of Jameson Black Barrel for a limited-edition holiday bundle available for purchase on ReserveBar.com, while supplies last.

For more information, go to jamesonwhiskey.com or follow the brand on Instagram

SMIRNOFF LAUNCHES GLOBAL RESPONSIBLE DRINKING CAMPAIGN Making A Stir

MARCO PASTANELLA WINS NORTH AMERICAN SUSTAINABLE COCKTAIL CHALLENGE

November 11,2022

Floridian bartender Marco Pastanella from Edge Steak & Bar at Four Seasons Brickell in Miami has been crowned North America’s Most Sustainable Bartender in Flor de Caña Rum’s North American Final of the Sustainable Cocktail Challenge. 

Beating 6 top bartenders to create the region’s most spectacular sustainable cocktail, Pastanella took the top spot with his cocktail “El Tesoro de Otro,” an exquisite drink made with discarded mint leaves, soda made from citrus peels, water from leftover ice and Flor de Caña 12 Year Rum.

The cocktails were evaluated based on elements such as the history and inspiration behind the cocktail, the use of sustainable ingredients/techniques and the level of creativity, in addition to its flavour and appearance.

“My experience in the competition was absolutely amazing, being around so many like-minded people helped me grow more both as a person and as a bartender. A huge thank you to the entire Flor de Caña team for putting this competition together,” said Pastanella, after being crowned North American Champion.

The judging panel was comprised of some of the most influential industry personalities, including  Julio Cabrera, Bar Owner of Café La Trova, Miami; Taylor Barron, Director of Partnerships at Tales of the Cocktails Foundation; Mauricio Solórzano, Global Ambassador of Flor de Caña; and Kevin Brownlee, Director of Beverage Development of Cactus Club Canada.

Pastanella will now have the unique experience of representing the region in the Global Final in Nicaragua in February 2023, with all expenses covered, to compete for the title of “Flor de Caña World’s Most Sustainable Bartender” and a US$10,000 prize.

“Tales of the Cocktail Foundation is honoured to partner with Flor de Caña on the Sustainable Cocktail Challenge. This competition features not only individuals who are the future of the bar industry but also those who will lead our community into a more sustainable world,” said Taylor Barron, Director of Partnerships at Tales of the Cocktails Foundation.

Ashley Flynn from Toronto took the competition’s second spot and Tim Richards from Austin the third spot.

For more information, go to flordecana.com

 

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