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SMIRNOFF IS RAISING THE BAR(RE) Making A Stir

SMIRNOFF IS RAISING THE BAR(RE)

March 2,2021

Vodka brand Smirnoff is partnering with Washington, D.C.-based fitness studio, SideBarre to give adults (21+) across the US the opportunity to attend a series of complimentary inspirational virtual bar(re) classes from home in support of Black women entrepreneurs across the country.

Scheduled to kick-off at the start of Women’s History Month with the first session on March 3, the series of classes will be led by SideBarre founder, Jillian Carter, and her two founding instructors Maya Dennis and Alexis Miller. 

“At SideBarre, we couldn’t be more ecstatic to partner with Smirnoff; a brand that understands the importance of diversity and inclusivity,” said Jillian Carter, Founder of SideBarre. “We’re on a mission to increase fitness and wellness within our community and support other Black women entrepreneurs this Women’s History Month!”

Attendees will be excited to join alongside some of their favourite stars including actor and producer, Laverne Cox; actor, activist and author, Diane Guerrero; and professional soccer player, Megan Rapinoe, for a guided inspirational barre classic, cardio, stretch combination session.

“As a brand that is built on inclusivity and diversity, Smirnoff is proud to rise to the occasion to support Black women entrepreneurs by partnering with and donating to SideBarre and Black Girl Ventures,” said Jennifer Holiday Hudson, North America Brand Leader, Smirnoff.

After the class, participants will hydrate (responsibly with water!) before joining Smirnoff, SideBarre and their celebrity friends at the Smirnoff Bar for an intimate Q&A session followed by a virtual happy hour.

During the cocktail portion of the session, Cox, Guerrero and Rapinoe will join a local mixologist behind the bar to show viewers at home how to mix-up some easy-to-make cocktails using Smirnoff Zero Sugar Infusions including the NEW Smirnoff Zero Sugar Infusions Lemon & Elderflower, as well as some alcohol-free mocktail options.

“Smirnoff, barre class and giving back? Nothing could be better!” said Laverne Cox. “I love working with Smirnoff because they provide opportunities that go beyond their delicious products and focus on empowering a variety of communities.

“Even though we will be sipping on cocktails with the new Smirnoff Zero Sugar Infusions Lemon & Elderflower, we’re also going to be talking about important issues like what are some challenges facing Black women entrepreneurs currently and how allies can help show their support. I can’t wait to meet everyone at the (virtual) bar(re)!”

To reserve your spot for one of the classes, go to sidebardc.com and choose the date that works best for your schedule. Class spots are available on a first-come-basis.

SMIRNOFF IS RAISING THE BAR(RE) Making A Stir

TEREMANA TEQUILA LAUNCHES "GUAC ON THE ROCK" INITIATIVE

April 10,2021

Dwayne ‘The Rock’ Johnson and his ultra-premium small-batch tequila, Teremana, have launched “Guac on the Rock”, an initiative to encourage people around the country to go and support their local restaurants.

From May 1st through May 5th, Johnson’s Teremana will reimburse restaurant-goers for their guac, up to $1,000,000 of guac, when they purchase guacamole with any Teremana Tequila cocktail.

The initiative, aimed at encouraging people to dine out however they feel most comfortable – dining inside or outside at the restaurant or for take-out, will help spur consumer confidence and generate millions of dollars of additional revenue and tips for restaurants and its servers hard-hit by the pandemic.

“No better way to celebrate my 397th birthday, than with all of us helping our favourite local restaurants get back on their feet, all while drinking some Teremana and enjoying our favourite guacamole,” said Johnson. “I want to help get people safely back into our restaurants, bars and hotels.

“This is an industry close to my heart and one who normally gives all of us so much support year-round.  These people need our help and support to get back in business. Let’s go help them out, enjoy some amazing drinks and food and say thank you for all they do.  And let everyone know that The Guac’s on The Rock!”

Consumers 21 and over who purchase a Teremana cocktail with an order of guacamole will be reimbursed up to $10—whether they dine in or take out (in some states legal rules vary due to state laws).  To locate restaurants that carry Teremana ultra-premium, small-batch tequila, head to the Find Us page at teremana.com.

SMIRNOFF IS RAISING THE BAR(RE) Making A Stir

2021 U.S. WORLD CLASS BARTENDER OF THE YEAR NAMED

April 9,2021

PIN IT
Adam Fournier has been named as the 2021 U.S. World Class Bartender of the Year, after the first-ever digital version of the competition.

The United States Bartenders’ Guild (USBG) Presents World Class sponsored by Diageo tested the strength and talent of the nation’s top 50 bartenders over the five-day, four-challenge competition.

Fournier impressed judges with his innovative creations, keen attention to detail and creative showmanship to earn himself the honour of representing the U.S. in the global finals later this year in Madrid, Spain.

“It’s an incredible honour to be named U.S. Bartender of the Year. This success is not only my own, it’s a result of the amazing community around me, my World Class Collective,” said Adam Fournier. “After entering my first USBG Presents World Class sponsored by Diageo program five years ago, it has been part of my life ever since.

“The changes this year made it one of my favourite iterations of the competition because it allowed me to watch all of the amazing work that went into it. The level of talent from my fellow competitors was truly inspiring and helps me appreciate this win even more and want to represent them well as I continue my journey to the Global Finals.”

Two of Fournier’s award-winning cocktails are –

Concordia

Ingredients:

1 oz. Tanqueray 10

1 oz. Fino Sherry

1 oz. Almond Milk

1 oz. Concord Grape Juice

0.75 oz. Saba

0.5 oz. Fresh Lemon Juice

Instructions

Combine all ingredients in a shaker tin. Whip with three ice cubes. Double strain over crushed ice in a 13.25 oz. Poco style glass. Garnish with a mint plouche and straw. Cap with more crushed ice and finish with three carbonated grapes.

Piñacillin

Ingredients

1.5 oz. Johnnie Walker Black Label

0.25 oz. Honey Syrup (2:1)

0.25 oz. Ginger Syrup (1:1)

0.5 oz. Fresh Lemon

0.5 oz. Fresh Pineapple Juice

Instructions

Combine all ingredients into a cocktail shaker. Shake with ice until fully diluted and aerated. Double strain over fresh ice into a rocks glass. Using a spray bottle, mist the top of the drink with Lagavulin 16. Garnish with two trimmed pineapple fronds.

SMIRNOFF IS RAISING THE BAR(RE) Making A Stir

FORMER PATRÓN MASTER DISTILLER FRANCISCO ALCARAZ DIES

April 9,2021

Francisco Alcaraz, the former master distiller of Patrón Tequila, passed away on Sunday 4 April in Guadalajara, Mexico, following longstanding health issues. He was 75.

Thought to have been the longest-serving master distiller in the Tequila sector, Alcaraz had a career in the Tequila industry that spanned more than 50 years. Thirty years of that was spent at Patrón, a role he only retired from on 14 July 2020.

Credited with helping to establish the brand’s flavour profile, Alcaraz has been praised for helping to shape Patrón into a global brand. Played a key role in the category’s boom in the US, Alcaraz has been described as a pioneer in the ultra-premium Tequila sector.

“His remarkable career set the Tequila standard for excellence and his dedication to crafting the world’s finest Tequila will continue to be the essence of the Patrón,” the brand said.

“He personified the passion and unshakable confidence that guides Patrón in both spirit and practice. As a mentor and ambassador, Francisco personally trained the team who have since carried on his legacy.

“Thanks to his vision, Patrón is able to make the best Tequila in the hardest way possible. His unrelenting commitment to using the finest ingredients and preserving the traditional means of Tequila-making has allowed Patrón to be additive-free from the beginning.

“He will be missed by the many lives he touched, and his legacy will live on in every sip of Patrón,” it added.

Alcaraz is survived by his wife Teresa, four children, and six grandchildren.

SMIRNOFF IS RAISING THE BAR(RE) Making A Stir

KILPATRICK FINE STRAINER TO GET NEW COLOURS

April 7,2021

New York bar accessory company Poor Man’s Kitchen is preparing to release three new colourways for its Kilpatrick Fine Strainer.

Originally available in stainless steel, the new colours add matte black, copper and gold to the range.

The design has been improved to allow for faster straining. Unnecessary metal has been eliminated, which has subsequently increased the surface area that liquid flows through. Additionally, the springs have also been tightened.

Pre-orders are now live for the newest model of the Kilpatrick Fine Strainer, with shipping to commence in the fall. Bulk discounts are also built into any order of 4+ strainers.

For more information, go to poormanskitchen.com

SMIRNOFF IS RAISING THE BAR(RE) Making A Stir

DOM PÉRIGNON COLLABORATES WITH LADY GAGA

April 1,2021

French champagne brand Dom Pérignon has released a teaser image to announce their collaboration with pop superstar Lady Gaga.

The released image shows Gaga holding a 2006 vintage sparkling rosé in a deep purple-tinted bottle.

Starting April 6, the brand will release an artistic project comprising of an advertising campaign, limited edition bottles and a sculpture designed by Lady Gaga.

Devised to elevate the world, both individually and collectively, the brand has said that the campaign will celebrate how pushing boundaries of creation, constant reinvention and passionate dedication open up new creative horizons, that move us all forward.

In an Instagram video yesterday, Lady Gaga said: “Their tradition is centuries old, but they push their own boundaries and find ways to reinvent themselves completely,” she continued. “And I am thrilled that we will be able to celebrate this together.”

In addition, the alliance will empower meaningful support for Lady Gaga’s Born This Way Foundation.

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