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SMIRNOFF ICE CREATES COFFEE TABLE BOOK WITH A TWIST Making A Stir

SMIRNOFF ICE CREATES COFFEE TABLE BOOK WITH A TWIST

December 17,2021

Just in time for last-minute holiday gifting needs, Smirnoff ICE once again teams up with luxury home goods brand, Cremsiffino, to create the perfect gift that combines luxury with a serving of spICE this holiday season.

The new, limited-edition coffee table book captures the opulent and high-fashion story of The House of Cremsiffino and is packed with a nICE surprise for those adults on your gift list.

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If you hadn’t already guessed, “Cremsiffino” is actually an anagram for Smirnoff ICE, so no, it’s not a real fashion house, so what you are getting is a beautifully bound coffee table book that discreetly hides a secret compartment containing a refreshing tasting bottle of Smirnoff ICE for cheeky gift-giving moment.

“Smirnoff ICE is a brand that is known for being unexpected and fun, and this year’s House of Cremsiffino Book leans right into our lighthearted spirit appropriately,” said Lisa Lee, Smirnoff ICE Brand Director. “The holidays are about celebrating responsibly with friends and family and The House of Cremsiffino will be the perfect gift bringing some hilarity to coffee tables and party conversations this holiday season.”

Known for mischievous fun, Smirnoff ICE continues to spread joy and surprises with Cremsiffino during the holidays. This is the third year the brand has playfully tricked consumers 21+ by artfully gifting Smirnoff ICE disguised as the fictitious luxury home goods brand.

Beginning today, adults of legal drinking age across the U.S. (where legally permissible) can visit houseofcremsiffino.com to purchase The House of Cremsiffino for just $10. As an extra surprise, the first 100 orders will receive their coffee table book for JUST $1. Upon delivery, gift-givers can select their favourite flavour of Smirnoff ICE, refrigerate until chilled and then easily pop in the hidden compartment to enjoy responsibly. Quantities are limited and only available while supplies last.

Whether you’re planning to celebrate in-person with family and friends or virtually on the couch in your bathrobe, please be sure to drink responsibly and stay safe this holiday season.

SMIRNOFF ICE CREATES COFFEE TABLE BOOK WITH A TWIST Making A Stir

JOHNNIE WALKER LAUNCHES 'BLUE TABLE' AT TAIAN TABLE IN SHANGHAI

January 24,2022

Johnnie Walker kicked off the new year in style this month with the launch of the world’s first Johnnie Walker ‘Blue Table’ at Shanghai’s Taian Table, a restaurant recently honored with three Michelin stars.

‘Blue Table’ is an exclusive new concept curated by Johnnie Walker to provide discerning whisky connoisseurs and celebrities with the ultimate sensory experience of the Johnnie Walker Blue Label brand.

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Taking place over three nights, the event in Shanghai saw VIP guests seated at exquisitely prepared blue tables where tastebuds were treated to a riveting symphony of rarified aromas and complex flavors, revealing layer by layer the hidden depths of Johnny Walker Blue Label.

Presented with an eye for aesthetic detail and intended to create the ultimate fine dining experience, ‘Blue Table’ unfolded over the course of the evening according to three meticulously-choreographed chapters: ‘Depth from Time,’ ‘Depth from Flavors’ and ‘Depth from Rarity’.

Highlights included Taian Table’s chef-owner Stefan Stiller’s intriguing and carefully-crafted food pairings alongside Johnnie Walker Blue Label, as well as an elegant and metaphor-infused dance performance evoking the spirit of the Blue Label brand.

The final chapter meanwhile revealed the pièce de résistance, a last mystery dish licked by scorching flames paired with a rare and precious sampling from the Johnnie Walker Blue Label Ghost & Rare series, a selection of whisky blends from famous but now shuttered distilleries.

The Johnnie Walker Blue Table is a sensory performance like no other, presenting soon-gone-forever flavors from the Johnnie Walker Blue Label Ghost & Rare Series, an exquisitely designed dining table, and unparalleled dishes carefully prepared by chef-owner Stefan Stiller.

With his artistic interpretations of ‘Depth from Time,’ ‘Depth from Flavors,’ and ‘Depth from Rarity’, the world’s first Johnnie Walker Blue Table in Shanghai proved a massive hit. Looking forward to the grand opening of ‘Blue Table’ in the next city.

For more infomation, contact taian-table.cn

SMIRNOFF ICE CREATES COFFEE TABLE BOOK WITH A TWIST Making A Stir

GREY GOOSE RELEASE NIGHT VISION BOTTLE

December 21,2021

Global Vodka brand Grey Goose has launched the ultimate holiday season gift, an illuminated Grey Goose Vodka Night Vision bottle, designed to illuminate your at-home New Year’s Eve celebration this year.

The perfect addition for your at-home New Year’s Eve and holiday celebrations, the collectable illuminated bottle includes an on/off button for the light in the base.

In Australia, the brand has collaborated with actor and model, Christian Wilkins who suggests that the versatility of Grey Goose is perfect for a good welcome drink whether shaken, stirred, spritzed.

“There is a bigger focus on home-entertaining and sharing special moments with friends than ever before,” Wilkins said. “When I’m hosting, I’m immediately thinking about how to make it an unforgettable night. For me that means, stimulating conversations, good tunes, and quality food and drink”.

For the iconic Grey Goose Vodka Martini Cocktail, the brand recommends

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Ingredients

Instructions

Add Grey Goose, vermouth, and bitters to a cocktail shaker filled with ice. Stir deliberately and strain into a chilled martini cocktail glass. Garnish with a twist of lemon.

The Grey Goose Night Vision bottle is a limited-edition metallic blue bottle with LED light pad technology allowing the goose to shine. The 1-litre bottle is available through selected bottles shop including BWS, Liquorland and First Choice Australia-wide.

For more information, go to greygoose.com or connect with the brand via their socials @greygoose

SMIRNOFF ICE CREATES COFFEE TABLE BOOK WITH A TWIST Making A Stir

MR LYAN STUDIO TAKES OVER LYANESS

December 10,2021

Who does love a collaboration? Especially when both sides originate from the mind of multi-award-winning bartender Ryan Chetiyawardana AKA Mr Lyan.

On Sunday 12th December from 5 pm, the innovative drinks team behind Mr Lyan Studio will take over the opulent award-winning cocktail bar, Lyaness, at London Sea Containers.

At the helm of both the Mr Lyan Studio, a creative and consultancy agency, as well as Lyaness, Chetiyawardana will have both teams collaborate for the first time for a once-in-a-lifetime drinks offering.

Lyaness and the Studio will be joined by long-time friend Dr Johnny Drain, a materials scientist PhD who has developed new inventive ingredients that feature in the twists on the modern classic cocktails that will be presented on the night.

Cocktail options include:

Sunday Lyan x Mr Lyan Studio takes place this Sunday, 12th December from 5 pm at Lyaness.

For more information or to book, go to lyaness.com

SMIRNOFF ICE CREATES COFFEE TABLE BOOK WITH A TWIST Making A Stir

MOËT HENNESSY USA CELEBRATES THE RETURN OF THE HOLIDAY WISH-SHOP

November 17,2021

If you are after an online oasis providing unique holiday offerings and tips to elevate your hosting, guesting and gifting skills, you can’t go past Moët Hennessy USA’s Holiday Wish-Shop.

The luxury house’s iconic brands have teamed up with celebrity friends, actress and author Gabrielle Union, actor Harry Shum Jr, model and founder of Every Mother Counts, Christy Turlington Burns and actor and Hennessy ambassador Henry Golding, to craft joyful experiences and share personal entertaining tips to inspire holiday celebrations.

Beginning today through January 1, 2022, people can visit HolidayWishShop.com for new inspiration and offerings to help guide them through their holiday celebrations, from Friendsgiving to Thanksgiving and from New Year’s Eve to New Year’s Day brunch.

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With curated bottle packages, cocktail recipes, food pairing ideas and our celebrity host’s entertaining tips, visitors won’t need to look further for inspiration on how to host, guest and gift. While stocking up on inspiration, The Holiday WISH-SHOP visitors can also donate to charities hand-selected by Moët Hennessy USA’s celebrity friends—Operation Smile, Every Mother Counts, The People Concern and LEAP.

Finally, The Holiday WISH-SHOP will do a little gifting on its own by offering visitors the chance to win a memory of a lifetime – a private, virtual celebrity drop-in with our celebrity hosts on New Year’s Eve.

“For the first time in nearly two years, families and friends are reuniting during the holiday season with a renewed appreciation for love, friendship and unbreakable bonds,” says Chad Stubbs, Senior Vice President of Marketing at Moët Hennessy USA.

“We started the WISH-SHOP initiative as a response to the pandemic and to raise funds in support of the restaurant industry. We are thrilled to bring it back with our fantastic group of celebrity friends to help inspire elevated holiday festivities and increase awareness and support of those in need.”

For more information, go to HolidayWishShop.com

SMIRNOFF ICE CREATES COFFEE TABLE BOOK WITH A TWIST Making A Stir

VENICE LAUCHES IT'S OWN COCKTAIL WEEK

November 17,2021

From the Grand Canal to the bustling palazzi, Italy’s floating city is about to show off its vibrant culture in a whole new light. The city’s uniqueness and zest for life will be transformed into liquids, as the city prepares for the launch of Venice Cocktail Week.

Organised by journalist Paola Mencarelli, who also founded the first Florence Cocktail Week, which is now in its sixth year, the event is dedicated to quality mixed drinks and responsible drinking.

“In this extraordinary year, we have not given up, and we have decided to double up by bringing our Cocktail Week format to Venice,” says the event’s Founder & Creative Director, Paola Mencarelli. “It will be an unusual edition for this event, our first-ever event in winter, but we will warm up this splendid city of art and culture at the sound of shakers and cocktails.”

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With the support of Aman Venice, the festival will follow the same structure as Florence, with a week dedicated to the city’s vibrant bar and cocktail scene.

During the week, hotel bars, cocktail bars and historic cafés will unite to demonstrate their talents and promote responsible drinking culture, with a variety of themed nights and masterclasses from visiting bartenders, as well as recreational activities celebrating Venetian culture that will allow guests to discover the city in a new light.

Participating bars with include but are not limited to –

● Alchemia, Ca’ di Dio ● Amo, Fondaco dei Tedeschi ● Arts Bar, The St. Regis Venice ● Bar Gabbiano, Cipriani, A Belmond Hotel, Venice ● Bar Longhi, The Gritti Palace ● Blue Bar, Hotel Excelsior ● Blue Drop ● Caffè Baglioni, Baglioni Hotel Luna ● Caffè Florian ● Caffè Lavena ● Chet Bar ● ChicBar, Taverna La Fenice ● Bar Dandolo, Hotel Danieli ● Excess Venice Cocktail Food & Garden ● Experimental Cocktail Club, Il Palazzo Experimental ● Grancaffé Quadri ● Il Caravellino, Hotel Saturnia & International ● Il Mercante ● Londrabar, Hotel Londra Palace ● Palazzina The Bar, Palazzina Grassi ● San Giorgio Cafè ● Tarnowska’s American Bar ● Terrazza Aperol ● The Bar, Aman Venice ● Time Social Bar ● Skyline Rooftop Bar ● Hilton Molino Stucky Venice

For more information on the festival go to venicecocktailweek.it or follow Venice Cocktail Week on Instagram at @venicecocktail_week.

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