Iconic, global Vodka brand Skyy has announced a relaunch that includes a new, modern pack design and liquid refresh formulated to enhance the vodka + soda.
First launched in San Francisco in 1992 as the first American quadruple-distilled and triple-filtered vodka, Skyy is once again challenging category standards. Designed for a new generation of vodka drinkers, the new liquid focuses on creating a better vodka +soda.
Exploring naturally occurring elements found in the coastal waters surrounding San Francisco, the brand brought together a diverse collective of experts including chemists, professional bartenders, and a water sommelier.
These minerals impart a subtle salinity and minerality to the liquid, designed to pair perfectly with soda water and a grapefruit twist – SKYY’s signature pour.
The result is a liquid that is fresh and clean on the nose with a hint of fruit and toasted grain, coupled with a clean, smooth taste on the palate.
“In the vodka world, filtration reigns supreme. But we think that what defines a premium liquid experience isn’t what you take out of it, it’s what you put into it,” said Andrea Sengara, vice president of marketing of Campari America. “Inspired by the pure, clean and refreshing essence of the Pacific, SKYY Vodka is proud to return to its roots by challenging category norms to stand out in a sea of sameness.”
Skyy’s refreshed packaging design is also inspired by the natural beauty of the San Francisco Bay Area. The new bottle is a lighter, more natural blue tone, with ripples and ridges that reflect the waves of the Pacific Ocean.