Skyy Vodka and RuPaul’s Drag Race Winner, Symone, are ‘Coming Out (Again),’ to support LGBTQ+ safe spaces and nightlife performers.
The brand which has been a longtime supporter of the LGBTQ+ community, has launched a new campaign calling on everyone to come out, safely, and support the LGBTQ+ hospitality industry, one of those hit hardest by the COVID-19 pandemic.
Coming Out (Again) features three voices at the forefront of today’s LGBTQ+ movement: RuPaul’s Drag Race Season 13 Winner Symone, popstar Kim Petras and renowned gender nonconforming writer and performance artist Alok Vaid-Menon.
The brand has also partnered with NYC Pride to launch the SKYY Nightlife Fund, under the NYC Pride Gives Back program. SKYY will make a starting donation of $25,000, dedicated to LGBTQ+ nightlife workers and performers facing financial hardship due to the pandemic.
“Nightlife has long been at the core of the LGBTQ+ community, be it a place to freely express yourself or a means to financially support yourself. Now is the time to step up and help these venues, and the people who work and perform in them, get back on their feet,” said Symone, winner of RuPaul’s Drag race.
For more information on SKYY Vodka, go to skyyvodka.com