Global non-alcoholic spirits brand Seedlip has teamed up with celebrated celebrity event planner Mindy Weiss to guide consumers on hosting a Seedlip Soirée this January.
Aiming to support people’s ambitions for renewal this year, the brand seeks to make the Seedlip Soirée the perfect occasion to create joyful yet mindful celebration moments.
“Mindy is an event planner extraordinaire, and we are so excited to be collaborating with her to help people elevate their events with Seedlip to make for a tasteful, inclusive New Year right from the start,” said Kavitha Krishnamurthy, General Manager Non-Alcohol Division at Diageo NA.
“The Seedlip Soirée will inspire people to continue to grow connections both old and new and to do so with cocktail options that deliver elevated quality and taste to every seat at the table,” Krishnamurthy continues.
From Tuesday, January 3rd through Friday, January 13th, Mindy and Seedlip will offer people across the USA the chance to win a Seedlip Soirée through an Instagram sweepstakes campaign. To enter, tag your Seedlip Soirée VIPs for a chance to win an anything-but-drab January bash.
The winner will be announced on Monday, January 16th, and will receive a grand prize of a 30-minute consultation with Mindy, a $5,000 cash prize to fund an at-home event, and a suite of Seedlip products to serve at their Seedlip Soirée.
Some of these tips and tricks include “Thoughtful Decor”, “Elevated Offerings”, “Be An Intentional Host”, and “Mindful Party Curation”.
“One of the best parts of my job is being able to help people create lasting and happy memories,” said Mindy Weiss. “When Seedlip approached me, I was thrilled because one thing I’ve learnt over the years is that true hospitality means ensuring you’re offering an inclusive menu to all.
“The Seedlip portfolio is the perfect base for inventive cocktails to pair with any occasion,” she continued, “especially in January when we are all looking to spark moments of joy post the busy holiday season.”