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RUMFEST SET FOR PHYSICAL RETURN IN OCTOBER Making A Stir

RUMFEST SET FOR PHYSICAL RETURN IN OCTOBER

September 16,2021

RumFest is the latest show to be returning to real life, as the organisers have announced that 2021 will be taking place between 15-17th October in London.

A significant date in the calendar for the rum trade since its inception in 2007, RumFest has added a new element this year with the inaugural Spiced Rum Show curated by industry figure Ian Burrell,

The festival will once again include a trade day and conference as well as a consumer day split across two sessions while the event will be streamed online for those unable to attend in person.

Across the three days at ILEC Conference Centre there will be a series of seminars, demonstrations, tastings and exhibitions from new and established distillers and blenders.

The return of the Rum Experience University will also see master blenders, master distillers and ambassadors teach a three-hour, in-depth tutored course to those in the trade looking to expand their knowledge of the rum industry.

Formoreifomationad ticket prices, go to rumfest.co.uk

RUMFEST SET FOR PHYSICAL RETURN IN OCTOBER Making A Stir

PLYMOUTH GIN CREATES ECO-FRIENDLY BOTTLE

October 14,2021

UK distillers Plymouth Gin has unveiled a more sustainable bottle design that will span all expressions in their portfolio: Original Strength, Navy Strength, Sloe Gin, and Fruit Cup.

Set to roll out globally this month, the updated design includes ‘significant improvements’ include the introduction of paper labels and swapping the PVC closure for recyclable PET. The eco-friendly bottle removes all single-use plastic and reduces the overall weight of the glass by 15% – saving 60 tonnes of carbon a year.

The monk on the bottom of the bottle that was applied by a plastic label is now embossed into the glass.

Toni Ingram, global brand director for Plymouth Gin, said: “Consumer research highlighted a love for the iconic ‘sea green’ bottle and an opportunity to enhance our super-premium, craft credentials.

“We’ve also simplified the messaging on the bottle to communicate the most important messages that resonate with our consumers, such as the fact Plymouth Gin is still hand-crafted and batch-distilled, using 100% Dartmoor water.

“The new bottle design is just one of many new initiatives Plymouth Gin will unveil this year in its journey to ensuring sustainability is front and centre.

“Plymouth Gin has already made great strides in this area with the distillery using 100% renewable electricity and ensuring our gin botanicals are recycled via an anaerobic digestion power plant to turn waste into energy.”

For more information, go to plymouthgin.com

RUMFEST SET FOR PHYSICAL RETURN IN OCTOBER Making A Stir

CIARA JOINS TEN TO ONE RUM

October 3,2021

GRAMMY Award-winning artist, Ciara, has joined Ten To One Rum as an investor, co-owner, and director for the brand.

Ciara is said to have found a kindred spirit in Trinidad-born founder and CEO Marc Farrell. As she strives to challenge the status quo in her own endeavours, Farrell’s mission to reinvigorate the rum category deeply resonated with her.

“From my first sip of Ten To One, I was immediately transported,” said Ciara. “Not only is the product exceptional, but Marc has helped the brand establish a clear and authentic point of view. I knew immediately that I had to get involved!” Ciara added, “I couldn’t be more excited to help the brand build on its amazing foundation, and invite new audiences to rediscover their love for rum through Ten To One.”

As an active owner and partner for Ten To One, Ciara will be directly involved in amplifying the brand’s commitment to reshaping the conversation around rum. With a focus on marketing, creative, business development and strategic partnerships, she will work closely with Farrell to bring his vision for an inclusive and inspired spirit to new communities where she has forged meaningful connections.

“To see how deeply our core values resonated with Ciara, I knew this was a natural partnership from day one,” said founder Marc Farrell. “The central idea that we are stronger together than we are apart, which is so foundational to Ten To One and to Caribbean culture, is directly embodied by her collaborative spirit and unmatched energy, and we look forward to continuing to rewrite the rum narrative with Ciara as a part of our team.”

For more information, go to tentoonerum.com

RUMFEST SET FOR PHYSICAL RETURN IN OCTOBER Making A Stir

LVMH OPENS POP-UP HOTEL EMINENTE TO BRING CUBA TO PARIS

October 2,2021

LVMH-owned rum brand Eminente has opened a pop-up hotel to offer consumers a Cuban experience. Designed for one-night stays, the new Cuban rum brand has opened Hotel Eminente within the existing Monte Cristo Hotel at 20 Rue Pascal, Paris.

Right from the enterence, which brings together the smells of a Cuban market, the scent of sugarcane and notes of Eminente rum, the experience is intended to offer  consumers the “rich heritage” of the Caribbean island through a sensory journey.

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The hotel features a restaurant that has been converted into a “paladar” (family eatery), a bar, and 20 Cuban-themed guestrooms. The hotel is open until December 12, 2021.

Monte Cristo Hotel’s head bartender, Adrian Nino, is at the helm of the Eminente bar and has created a bespoke cocktail menu for the duration of the pop-up. His recipes feature raw ingredients from Cuba, including tropical fruits, vegetables, spices, and coffee. The restaurant offers “traditional Cuban cuisine with a contemporary twist.”

“This temporary flagship address dedicated to the five senses embodies a return to the roots of Eminente,” explained Camille de Dominicis, co-founder of Eminente. “With this small hotel lost in the middle of the jungle, we wanted to bring a wild Cuba into the heart of Paris. Hotel Eminente is an opportunity to give people an experience far from the typical Cuban stereotypes and honour these great wild and green spaces, with incredible biodiversity. It is also a chance to discover the Cuban way of life.”

Eminente partnered with sustainable design label Clandestina to create a limited edition Resolver bag from recycled materials, which can be used to carry a bottle of Eminente and two tasting glasses. All proceeds from the sale of the bags at the hotel will be donated to financing and sending medical equipment to Cuba.

French visitors can book via hoteleminente.com while international customers should book directly with Hotel Monte Cristo.

RUMFEST SET FOR PHYSICAL RETURN IN OCTOBER Making A Stir

THE BALVENIE AND QUESTLOVE ANNOUNCE QUEST FOR CRAFT

September 30,2021

Scottish distillery, The Balvenie has teamed up with bestselling author, cultural icon and scholar of creativity Questlove, to launch Quest for Craft: Season One, a disquisitive new digital series exploring the convergence of craft and creativity.

“I share a synergistic passion with The Balvenie on the importance of inspiration, passion and dedication to creativity and the making process,” said Questlove. “Quest for Craft is about the pursuit of ultimate craftsmanship. In each episode, I dive deep into conversation with creatives who I have admired for their unique perspective, process, and productivity.”

As part of The Balvenie’s global The Makers Project campaign, Quest for Craft ventures to take the viewer on an expedition of discovery into ultimate craftsmanship by analyzing creativity in the realm of chaos, practice, community and time with the guests:

The Balvenie and Questlove are also supporting emerging creative pursuits with an opportunity for an aspiring maker to begin their own quest through a pioneering scholarship program with the University of the Arts, Philadelphia. The scholarship program will give one aspiring creative mind, from anywhere in the United States, the opportunity to undertake the university’s ‘first-of-its-kind’ PhD in Creativity.

The Balvenie Fellow in the PhD in Creativity will be fully funded in the three-year program that begins in June of 2022. Apart from the intensive two week summer immersion and a return visit for a long weekend in the winter of the first year, all course work will be completed via remote learning. The winning candidate will be selected by Questlove, in partnership with The Balvenie and the University of the Arts. The scholarship program is open to anyone over the age of 21 from now through November 15th, 2021. Visit https://www.uarts.edu/academics/phd-program for more details.

For more information on the partnership between The Balvenie and Questlove, subscribe to The Balvenie YouTube channel or visit us.thebalvenie.com/partners.

RUMFEST SET FOR PHYSICAL RETURN IN OCTOBER Making A Stir

TEQUILA DON JULIO TO SUPPORT HISPANIC ENTREPRENEURS

September 30,2021

In honour of Hispanic Heritage Month, The Tequila Don Julio Fund is accepting applications to support Hispanic entrepreneurs who display the same devotion to their craft as brand founder Don Julio González

Inspired by the story and entrepreneurial spirit of our late founder Don Julio González, this first grant program for the fund will support small businesses leading the way as the next generation of “Dons” and “Doñas”.

The Tequila Don Julio Fund is also proudly partnering with ALPFA (Association of Latino Professionals For America) for grant recipient selection, distribution and support via membership in its organization. ALPFA’s mission is to empower and develop Latino men and women as leaders of character for the nation. ALPFA, Inc. is an IRS 501(c)(3) organization.

Starting today, entrepreneurs can apply at www.DonsAndDonas.com for a chance to take their business to the next level. Up to five qualifying entrepreneurs who have shown devotion to their craft will be awarded the following through The Tequila Don Julio Fund:

“Tequila Don Julio was founded due to unparalleled devotion and commitment, traits found in many entrepreneurs,” says Hadley Schafer, Brand Director of Tequila Don Julio. “We’re excited to carry on Don Julio González’s legacy and spirit by offering devoted entrepreneurs the same opportunity that was given to our founder nearly 80 years ago. We hope to empower this next generation of Dons and Doñas to continue their devotion to their own craft to achieve their goals.”

Applications can be submitted now through October 15, 2021, and grant recipients will be announced in early November.

For more information about the Tequila Don Julio Fund and our ongoing commitments at DonJulio.com/Fund.

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