As people start to reconnect, Roe & Co Irish Whiskey and Guinness have collaborated to raise a glass to good neighbours everywhere.
Actually Dublin neighbours in real life, the two brands have launched a campaign highlighting the Irish Whiskey’s ties to Guinness, while celebrating their status as both new and old neighbours.
The Roe & Co distillery at Thomas Street in Dublin, a neighbour to the well-known Guinness brewery, remains a historic landmark and was once Ireland’s largest exporter of whiskey.
Last year, Roe & Co converted the iconic Guinness Power Station into a new urban distillery in the heart of Dublin’s whiskey district and adjacent to where the old George Roe and Co distillery once sat.
“Over the last year, Roe & Co has made a new home in an old neighbourhood in Dublin, just steps away from St. James’s Gate, and we couldn’t be more thrilled to once again be neighbours with our friends at Guinness,” said Milly Shome, Senior Brand Manager, North American Whiskey. “With the release of the ‘Neighbors’ campaign, we wanted to showcase the kind of neighbourly spirit we believe is worth recognizing and remind everyone that good times are made even better when everyone is being welcomed as part of your community.”