Redbreast Irish Whiskey has created a playful and engaging campaign set to introduce their iconic symbol to a new generation of whiskey lovers.
Plucky yet charming, Robin Redbreast is portrayed as a character with a dry wit and Irish sense of humour that reflects the people of County Cork, Ireland, home to Redbreast Whiskey.
“With this new campaign, we wanted to build a deeper connection with consumers by giving the celebrated icon a voice that reflects the evolved tone and personality of the brand,” says Mwanza Lumumba, Brand Director, High-End Irish Whiskey, Pernod Ricard USA.
“The Robin campaign leaves a memorable impression that is unmistakably Redbreast. Because, when you’ve landed on something special you just know.”
Robin Redbreast will be featured in a series of digital ads with a witty take on the world of whiskey and current affairs. Shot on location at Midleton Distillery, fans can also expect cameos from Irish Distillers’ expert whiskey blenders Billy Leighton and Dave McCabe.
For more information, go to redbreastwhiskey.com