UK distillers Plymouth Gin has unveiled a more sustainable bottle design that will span all expressions in their portfolio: Original Strength, Navy Strength, Sloe Gin, and Fruit Cup.
Set to roll out globally this month, the updated design includes ‘significant improvements’ include the introduction of paper labels and swapping the PVC closure for recyclable PET. The eco-friendly bottle removes all single-use plastic and reduces the overall weight of the glass by 15% – saving 60 tonnes of carbon a year.
The monk on the bottom of the bottle that was applied by a plastic label is now embossed into the glass.
Toni Ingram, global brand director for Plymouth Gin, said: “Consumer research highlighted a love for the iconic ‘sea green’ bottle and an opportunity to enhance our super-premium, craft credentials.
“We’ve also simplified the messaging on the bottle to communicate the most important messages that resonate with our consumers, such as the fact Plymouth Gin is still hand-crafted and batch-distilled, using 100% Dartmoor water.
“The new bottle design is just one of many new initiatives Plymouth Gin will unveil this year in its journey to ensuring sustainability is front and centre.
“Plymouth Gin has already made great strides in this area with the distillery using 100% renewable electricity and ensuring our gin botanicals are recycled via an anaerobic digestion power plant to turn waste into energy.”
For more information, go to plymouthgin.com