Global Rum brand, Plantation Rum, is putting team work in hospitality back into competitions with the return of its Plantation Rum Cup.
Open to everyone in the hospitality industry in Australia & New Zealand, the Cup is designed to highlight bar teams that are excelling in creating memorable experiences.
With the guest experience going beyond the cocktails consumed, the competitions looks at the overall team efforts that contributes to making a great bar. The judges will not only look at the bar itself but also at everything from the welcome that hosts provide, to the service offered by waitstaff and to the food cooked by the kitchen.
To enter the Plantation Rum Cup, each venue must have two or three team members, comprising at least one bartender and one team member from another area of the venue. Together, this team features a Plantation Rum cocktail in their venue, registers their participation online, and promotes the drink for at least five weeks.
Teams will be judged on the following criteria:
● Cocktail taste and appearance
● Cocktails sold since date of registration
● Visibility in venue
● Visibility and promotion on social media
● Presentation to local judges during the activation period
Registration and entries close 30 June. One team from each territory from Australia & New Zealand (as per the Terms & Conditions) will be chosen as finalists and head to Sydney to compete. The winning team will walk away with the Plantation Rum Cup trophy and a team trip to Barbados to visit the West Indies Rum Distillery!
For more infomation, go to plantationrumcup.com