Pernod Ricard North America, in collaboration with Safe Night LLC and the Greenwich Village Chelsea Chamber of Commerce, is working with local communities to create safer nightlife environments.
Starting in Greenwich Village, New York City, the initiative is designed to promote responsible alcohol consumption, reduce harm, and create safer nightlife environments across the U.S. and Canada.
Prioritising the well-being of patrons, hospitality professionals and community members, the initiative builds on the success of the Good Neighbor Initiative pilot program launched in Dallas in 2021.
‘ Good Nights Are Safe Nights’ provides bars, restaurants, and hospitality professionals with training, resources, and voluntary accreditation for responsible nightlife operations. It aims to enhance safety within local communities by merging data-driven strategies and operational analysis, applying prevention and enforcement strategies, and fostering relationships between hospitality professionals, local law enforcement and community stakeholders.
“We’re not just nurturing responsible brands,” explains Pierre Joncourt, SVP of Operations for Pernod Ricard North America, “but also fostering a culture of safety and respect within the hospitality industry. With this initiative, we’re making significant strides towards creating safer nightlife environments, instilling a sense of security and conviviality for all.”
Participating venues can also earn accreditation, such as the “Village Safe Spot” certification from the Greenwich Village Chelsea Chamber of Commerce, enhancing their reputation for safety and responsibility in the nightlife industry.
“We are proud to launch the Village Safe Spot, a critical harm reduction model designed to ensure that nightlife in Greenwich Village is safe and inclusive for everyone,” explained Jesse Gericke, Executive Director of the Greenwich Village Chelsea Chamber of Commerce.
“By partnering with local bars, restaurants and clubs, we’re creating designated safe spaces where nightlife establishments can address nightlife issues before they become a bigger problem. We aim to foster a nightlife culture where safety, respect, and community are at the forefront.”
For more information on ‘Good Nights Are Safe Nights’ and how to bring the initiative to your city, please visit goodnightsaresafenights.com.