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PATRÓN PERFECTIONISTS ANNOUNCES JUDGING PANEL Making A Stir

PATRÓN PERFECTIONISTS ANNOUNCES JUDGING PANEL

March 13,2023

Global Tequila brand Patrón has unveiled the judging panel for its Perfectionists competition set for later this month in Jalisco, Mexico.

The brand has chosen 7 leaders from different fields within the global hospitality industry as judges, who all share a passion for top Tequila and mixology.


Additionally, the brand has developed new challenges that the 16 global finalists must undertake while at Hacienda Patrón. The historical entry cocktail presentation will be replaced by three different challenges drawing from some elements of the global educational modules rolled during the entry stage last Autumn.

With their extraordinary knowledge of flavours and fondness of cocktails, Sandrae Lawrence, Giulia Cuccurullo and Chef Ana Martorell will judge Challenge #1: Field to Flavor. Taking place against the captivating backdrop of Patrón Tequila’s agave farmers’ fields, the challenge brief will be shared with the global finalists on the very day, testing their creativity and ability to thrive under pressure.

Challenge #2 – The Stories We Share – will ask participants to dig into the rich history of Mexico and find what resonates with them to create an inspiring PATRÓN Tequila cocktail encapsulating Mexican culture based on PATRÓN Silver, Reposado or Añejo. Cocktail recipes and their stories will be prepared and submitted in advance and then presented in front of judges Ivy Mix, LP O’Brien and Harrison Kenney at the event at Hacienda PATRÓN. 

The grand finale will consist of a third challenge named Mi Mesa es Tu Mesa (my table is your table, a take on the popular Spanish expression mi casa es tu casa). The panel of seven, accompanied by Lauren Mote, PATRÓN’s Global Director of On-Trade Excellence and head of the Perfectionists program, will gather on this last occasion.

Championing hospitality and Mexico’s warmest sense of welcoming, Challenge #3 will task bartenders with transforming the judges’ time at the table into a truly unforgettable experience. Thinking about how they can stimulate and impress the senses inside and outside the glass and leave the judges with a lasting memory, the participants will prepare in advance to present a neat serve of PATRÓN tequila alongside a perfectly paired non-alcoholic side cocktail.

Lauren Mote, Global Director of On-Trade Excellence for PATRÓN tequila, commented: “We couldn’t be prouder of having such a stellar line-up of experts joining us from all over the world for what is a much-awaited and first-of-its-kind Patrón Perfectionists global final event. Each one of the judges is a trailblazer in their industry, a vibrant personality whose passion and energy is an inspiration for hospitality professionals, food and cocktail lovers.

“Championing and inspiring people to follow their passions to be the best version of themselves is part of our brand DNA at Patrón, and I am confident that the drive, knowledge, and cultural diversity the judges are bringing to the table is going to ignite further motivation into the participating bartenders.

“I am extremely grateful to all our judges for accepting the task and I encourage the global finalists to make the most of their time with these stars,” Mote continued. “We cannot wait to gather at our Mexican brand home around spectacular Palomas and Margaritas to celebrate the global bar community in a few weeks.”

The PATRÓN Perfectionists Global Final event will take place at Hacienda PATRÓN 24-30 March 2023 and will see the participation of the 16 global finalists below.

To stay up to date with the event and upcoming news, follow Academia PATRÓN – on Instagram and on the portal.

PATRÓN PERFECTIONISTS GLOBAL FINALISTS 2023

PATRÓN PERFECTIONISTS ANNOUNCES JUDGING PANEL Making A Stir

SIR ROD STEWART CELEBRATES WOLFIE’S WHISKY’S U.S. EXPANSION

February 16,2024

Rock Legend Sir Rod Stewart has been taking his Scotch Whiskey brand Wolfie’s Blended Scotch Whisky on tour to celebrate its launch in Florida, California and Nevada this February.

Stewart has preformed a number of shows in Florida but is also making a special appearance on Access Hollywood on the 22nd of this month, hen he takes the programme to his favorite U.S. pub, The Long Acre, for a final toast before heading back to the UK to celebrate the launch of his upcoming album, Swing Fever, out Feb. 23.


“Florida, California and Las Vegas have been second homes to me for many years,” Rod Stewart remarked. “I look forward to sharing a toast of Wolfie’s with my fans there soon.”

Designed to reflect Rod’s rock ‘n’ roll heritage with subtle nods to Americana, Wolfie’s is now available in 73 Total Wine & More stores throughout Florida and California and will be served in step with his concerts at both Seminole Hard Rock properties in Florida.

The liquid is also available at Florida independent retailers Leuken’s Wine & Spirits and ABC Fine Wine & Spirits in the state. In Nevada, Wolfie’s will be rolling out distribution at Lee’s Discount Liquor, Nevada’s largest independent retailer and Caesars Palace, where Rod will conclude his record-breaking 13-year residency on its 200th concert show this July and August.

“Expanding into these states is a huge milestone for Wolfie’s and one we’re both very excited about and taking very seriously,” said Duncan Frew, Rod’s co-founder in Wolfie’s. “We’ve had a phenomenal seven months since launching in summer last year and have an ambitious 2024 ahead of us.”

Distilled on the banks of Loch Lomond by an expert team with decades of whisky-making know-how, Wolfie’s Blended Scotch Whisky is a 40% ABV blended Scotch which perfectly marries grain whisky and malt whiskies, resulting in a lightly peated, smooth final blend.

Wonderfully balanced with flavours of warming cinnamon, fresh vanilla, and baked apple, it has delicate notes of sweet peat and pears in syrup before finishing with candied citrus peels and gentle oak spice.

Referencing the opening track from Rod’s 1991 album Vagabond Heart, the lyrics ‘Rhythm of My Heart’ are emblazoned on the base of the bottle. Rod’s recording of the song was a nod to his Scottish heritage, having adapted the melody from the traditional folk song, Loch Lomond.

Wolfie’s is available for shipping to all states excluding Alaska, Arkansas, Hawaii, Massachusetts, Michigan, Mississippi, South Dakota, Tennesse & Utah via online orders via wolfieswhisky.com.

For more information,  visit wolfieswhisky.com and follow the brand on Instagram and Facebook.

PATRÓN PERFECTIONISTS ANNOUNCES JUDGING PANEL Making A Stir

CAMPARI NAMED AS OFFICIAL SPIRIT SPONSOR FOR SAG AWARDS

February 14,2024

Milanese red aperitivo brand Campari is excited to reveal that they are yet again the Official Sprit Sponsor for the 2024 SAG Awards.

Campari will once again be onsite at the ceremony, celebrating this year’s nominees, the SAG Awards Ambassadors, and PEOPLE Magazine’s Post-Awards Gala, serving the Official SAG Awards cocktail, the Campari Red Carpet (see below).


This year will also see the launch of The House Of Campari, the brand’s Hollywood hub, during the SAG Awards. Booking is required, and that can be done here

Located in West Hollywood, The House Of Campari will feature interactive programming, including a secretive speakeasy room that peels back the curtain on some of the most storied and iconic classic cocktails, as well as this year’s official SAG Awards cocktail (Campari Red Carpet) and the unveiling of Campari Cask Tales.

The House of Campari will open for consumers (21+) on Thursday, 2/22, with two openings: 4-6 PM and 7-9 PM PST and will feature  the brand’s Global Head of Mixology Tommaso Cecca will be onsite

For cocktail & cinema lovers everywhere: Campari will also have a Negroni Sbagliato Cocktail Courier Kit ($93.99) available for those watching the ceremony on Netflix on Saturday, Feb. 24 at-home.

Campari Red Carpet

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Ingredients

Instructions

Combine Campari, Appleton Signature, raspberry and mint syrup and lime juice in a shaker filled with ice. Strain into a coupe glass. Top with Champagne Lallier Rose. Garnish with film reel orange peel

PATRÓN PERFECTIONISTS ANNOUNCES JUDGING PANEL Making A Stir

LOUIS XIII COGNAC AND LAQUAN SMITH CREATE ACCESSORIES FOR THE DROP

February 13,2024

French Cognac House, Louis XIII has collaborated with renowned ready-to-wear designer LaQuan Smith to unveil the first-ever accessory design partnership for the time-honoured cognac house.

Bringing a high-fashion perspective to The Drop, the collection comprises two bespoke accessories, The Drop Chain Pouch and The Boudoir Gloves.


Crafted with meticulous attention to detail, both accessories are designed to make enjoying Louis XIII Cognac a high fashion experience – elevating the wearer’s everyday art of life.

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“I’m thrilled to embark on this extraordinary journey with Louis XIII Cognac,” expressed LaQuan Smith. “This partnership encapsulates innovation and redefines the Louis XIII tasting experience.

“This revolutionary collection is designed to spark conversation – merging high fashion with the elegance of Maison’s time-honoured rituals,” Smith continued.

The Drop Chain Pouch is a statement piece made of pure silver, designed to hold a single bottle of Louis XIII The Drop. Inspired by vintage flasks and bottles, the “metal-morphosis” design brings a fine-jewellery flair to the nomadic nature of The Drop, encasing each 10ml bottle of Louis XIII Cognac in a stunning latticework armour enclosure.

“Accessories are the punctuation marks of style; they add a distinct personality to the narrative of fashion,” said Carine Roitfeld, Founder and editor-in-chief of CR Fashion Book, who served as Artistic Director of Fashion for A Drop in Time. “In the Louis XIII x LaQuan Smith campaign, we’ve woven each accessory with LaQuan’s elegant ready-to-wear designs, their versatility and wearability serving as a testament to timeless allure.”

The Boudoir Gloves, crafted from demure mesh, are opera-length with velvet detailing that graces the palm and interior forearm. The gloves pay homage to Louis XIII’s traditional white glove service, modernized by design elements from LaQuan Smith’s ready-to-wear staple: the mesh catsuit.

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“This collaboration with Louis XIII Cognac and LaQuan Smith highlights our shared commitment to both modernity and timelessness,” said Tina Reejsinghani, Vice President of Luxury Brands, Remy Cointreau USA. “Together, we’re thrilled to showcase a truly unique collection and campaign, with each accessory serving as a testament to the history of Louis XIII’s craftsmanship, reborn with LaQuan’s impeccable eye for style”.

The Louis XIII x LaQuan Smith Collection will be sold as a set for $2,300 and will be available in extremely limited quantities. This exclusive set comprises the rare and coveted Louis XIII: The Drop Collection Box, featuring five multi-coloured 10ml bottles of Louis XIII Cognac, as well as The Drop Chain Pouch and The Boudoir Gloves.

Commercial availability for the collection, while supplies last, will begin in March, 2024 on louisxiii-cognac.com & laquansmith.com Additionally, you can follow the brands @louisxiiicognac and @laquan_smith on Instagram for real-time updates.

PATRÓN PERFECTIONISTS ANNOUNCES JUDGING PANEL Making A Stir

SPEED RACK DUE TO RELEASE NEW COCKTAIL BOOK IN APRIL

February 8,2024

US Cocktail Competition Speed Rack, led by award-winning bartenders Ivy Mix and Lynnette Marrero, has announced the release of a new cocktail book, A Quick Drink: The Speed Rack Guide to Winning Cocktails for Any Mood, this coming April.

Their first book together, A Quick Drink, spotlights Lynnette and Ivy’s hard-earned wisdom gleaned over years in the beverage industry and draws inspiration from their shared experiences as co-founders of the popular global bartending competition Speed Rack.


Written with Megan Krigbaum, the book will feature over 100 recipes from more than 80 international bartenders and utilise the competition’s high-energy efficiency model to act as a guidebook to creating original and classic cocktails at home.

Offering recipes from more than a decade of Speed Rack participants and including original recipes from both Marrero and Mix, the 272-page hardcover book offers drinks that range from approachable to ambitious, based on both what is on your bar cart, as well as the occasion.

For 12 seasons of competitions to date, Speed Rack has brought together women+ from across the globe to duel head-to-head in timed challenges, making drinks using only ingredients provided onstage for a panel of esteemed judges, all in the name of raising money for breast cancer charities.

Donating 100% of proceeds from Speed Rack to breast cancer organizations, Lynnette and Ivy have raised over 1.5 million dollars. The co-authors will also donate a portion of their royalties from A Quick Drink to this important cause.

Shining a spotlight on the most influential women behind the bar today and their inventive drinks, this hot pink celebration of the incredible Speed Rack community is an unconventional, inspiring resource for home bartenders and professionals alike.

A Quick Drink: The Speed Rack Guide to Winning Cocktails for Any Mood is published by Abrams Books, available for pre-order now, and will be available via all major booksellers on April 30, 2024.

For more information, please visit Abrams Books and follow @speed_rack on Instagram.

PATRÓN PERFECTIONISTS ANNOUNCES JUDGING PANEL Making A Stir

BACK BAR NYC TO HOST BAR LUMINARIES INCLUDING A SCHMUCK PREVIEW

February 7,2024

New York venue Back Bar in Hotel Eventi, is set to host its “Visiting Bar Luminary Series,” a curated calendar of events featuring some of the brightest minds on the global cocktail scene, kicking off on February 6th.

The first of these Luminaries will be Meaghan Dorman, the creative mind behind Raines Law Room and Dear Irving. Set for one night only, Dorman’s appearance will transport guests on a tasteful journey through the last 15 years at the Raines Law Room, showcasing some of her all-time favourites in celebration of this milestone anniversary.


On February 8th, the series continues with the highly anticipated stint of Moe Aljaff and Juliette Laroui, the brilliant duo behind the globally celebrated “Schmuck.” brand.

The couple are set to embark on an 8-week journey at Back Bar, running through March (6 p.m. Thursdays and Fridays). Throughout this period, patrons will enjoy an exclusive opportunity to experience the team’s innovative cocktail approach and experience their trademark hospitality.

Having risen to international acclaim when their Barcelona bar, Two Schmucks, was ranked 7th in the World’s 50 Best Bars Awards 2022, the couple are set to open their highly anticipated Lower East Side bar in the Fall of this year. Their time at Back Bar will be a captivating preview of the exceptional offerings that patrons can expect.

The Back Bar team has scheduled the best of New York’s favourite bartenders for one-night cameo appearances over the next several months. Dale DeGroff, often regarded as the mentor of many notable New York bartenders, is confirmed for February 27th.

Back Bar officially opened in October and was previously the temporary home of the iconic Angel’s Share for eight months in 2022-2023.

For a complete list of upcoming programming, you can visit the Back Bar website at backbarnyc.com/happenings. Reservations are highly recommended via backbarnyc.com or call (212) 201-4065.

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