Global tequila giant Patrón has announced it will renew its presence at F1 as it becomes the first-ever official global spirits partner of the Oracle Red Bull Racing team.
Displaying the same tireless dedication as Patrón, the Oracle Red Bull Racing continues to lead the pack with multiple Constructors’ and Drivers’ world titles and more than 80 race wins to its credit.
“This partnership celebrates two iconic leading brands coming together to create a simply perfect collaboration for the most passionate F1 fans,” said Kathy Parker, President & Global Chief Marketing Officer of PATRÓN.
“This is one of the most exciting times in the history of motorsport; expanding our presence in the world of F1 was a natural next step for us, and we’re thrilled to be doing it with the No. 1 team on the circuit.”
Over the weekend, PATRÓN kicked off this exciting relationship with Oracle Red Bull Racing at the U.S. Grand Prix in Miami, sharing the news during the PATRÓN Pit Stop experience on Cinco de Mayo.
The PATRÓN Pit Stop featured a showstopping performance from global superstar Becky G, who introduced Oracle Red Bull Racing principal and CEO, Christian Horner, and Perez as they surprised guests attending the exclusive party with a video from the duo announcing the partnership.
“We are thrilled to welcome the Bacardi Limited family of brands to the Oracle Red Bull Racing Family. They are a powerhouse of brands whose ethos and outlook align closely with our own,” said Christian Horner, Team Principal of Oracle Red Bull Racing.
“The Bacardi company is synonymous with success and parallels our own Team in many respects. PATRÓN is the world’s number one tequila and we are the world’s number one race team. It is a very exciting time and we very much look forward to what is to come as the partnership pioneers a new era of collaboration for Oracle Red Bull Racing.”
For more infomation, go to patrontequila.com