Iconic Kentucky bourbon brand Maker’s Mark has collaborated with innovative knitwear brand The Endery to launch its limited-edition, handmade and sustainable holiday sweater collection.
Known for tackling global waste and creating lifelong knits from deadstock yarn, The Endery shares with Maker’s Mark its belief that the best things in life are handcrafted with care.
A playful homage to nostalgic holiday traditions, the line of bespoke sweaters is exquisitely handcrafted and available in a variety of distinctive designs that are based on vintage pattern books and this year’s festive line-up of limited-edition Maker’s Mark holiday bottles.
“Just like your passed-down family recipes and favourite cocktails, the holiday sweater has become a staple of annual holiday gatherings and the festive times we share with family and friends,” said Josh Clark, Senior Brand Manager at Maker’s Mark.
“We were excited to partner with The Endery, not only to transform our limited-edition bottle designs into full-size fashion that serves up holiday cheer but to do so in a high quality, sustainable way.”
Each sweater is handcrafted in Peru utilizing deadstock materials, specifically alpaca wool yarn that has been discarded or recycled and would have otherwise gone to waste. Each sweater is unique to its owner, just as each bottle of Maker’s Mark has a unique red wax dip that was left by the hands who made it.
“We’re delighted to be partnering with Maker’s Mark to release a line of limited-edition holiday sweaters,” said Kelly Phenicie and Ellen Saville, founders of The Endery.
“The Endery has been at the forefront of innovative knitwear, slow fashion and playful prints, and we couldn’t be more thrilled to be working with a brand that shares the same belief and passions that we do.”
all sales from the bespoke knitwear will go directly back to The Endery’s workers in Peru to improve their facilities and safeguard the indigenous knitters’ traditional craft, amplifying the positive impact on their communities.
The Endery x Maker’s Mark holiday sweaters are now available to purchase at theendery.com.