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MAKER'S MARK LAUNCHES Making A Stir

MAKER'S MARK LAUNCHES "SMALL TOWN, BRIGHT LIGHTS" CONTEST

October 28,2020

Maker’s Mark wants to give one remarkable small town a dazzling holiday to remember this December.

The iconic Kentucky bourbon today announced the start of its Small Town, Bright Lights contest, in which people 21 years of age and older can nominate a small town that deserves a once-in-a-lifetime holiday makeover as a reward for its remarkable character in 2020.

To spread a little extra holiday cheer this year, the Maker’s Mark Small Town, Bright Lights contest will kick off Nov. 2 and culminate with a celebration of lights and seasonal cheer unlike any other for one remarkable community.

Driven by fan-submitted nominations on Twitter and Instagram, The Maker’s Mark Small Town, Bright Lights contest aims to find and celebrate those who pour the same purpose and heart into their communities that Maker’s Mark does when crafting each bottle of bourbon at its distillery.

Nominations can highlight a small town that came together to support a family in need, rallied around a local cause, or simply celebrated an accomplishment.

To nominate a deserving small town for its chance to receive all the sparkle and magic of the season:

Once selected, Maker’s Mark and its team of world-class holiday lighting experts, window display artists, gift wrappers, carolers, tree-trimmers, hot cocoa chefs and warm bourbon cocktail creators will head into town to create a remarkable holiday display worthy of the town’s own remarkable spirit.

NO PURCHASE NECESSARY.  Must be 21+ to enter.  Void where prohibited.  Contest begins November 2, 2020 and ends November 13, 2020.  To view our Privacy Policy, visit www.beamsuntory.com/en/privacy-policy. For official contest rules, visit www.smalltownbrightlights.com/rules.

For more information, visit www.SmallTownBrightLights.com, head to @MakersMark on Twitter or Instagram or follow #MakeItRemarkable.

MAKER'S MARK LAUNCHES Making A Stir

MACALLAN COLLABORATES WITH GRAPHIC DESIGNER DAVID CARSON

November 27,2020

The Macallan has partnered with American graphic designer David Carson on a new festive campaign that features striking iconoclastic style.

Focusing on a selection of five distinctive single malt whiskies – The Macallan Double Cask 12 Years Old, Sherry Oak 18 Years Old, Sherry Oak 25 Years Old, Rare Cask and Estate – which reflect the uncompromised pursuit of excellence which has driven The Macallan since its inception in 1824.

The American artist’s collaboration with The Macallan brings together bold, fractured typography with graphic illustrations of notable flavours present in the five featured whiskies and playful representations of the festive season. It also allowed the brand to explore the shared characteristics with the designer of uniqueness, innovation, craftsmanship and complexity.

The designs will be published digitally and in print, with David’s name and signature appearing on all communications throughout the course of the campaign. Taglines include: I love it; Nothing less will do; You don’t have to; You know me so well.

“David Carson is an extraordinary visionary whose ground-breaking graphic designs continue to excite and inspire to this day,” commented Jaume Ferras, Global Creative Director for The Macallan. “Like The Macallan, he is renowned for his unique style and mastery of his trade. Working with him has been an incredible process and we look forward to revealing the results of our collaboration over the festive season.”

MAKER'S MARK LAUNCHES Making A Stir

FEED THE BIRDS WITH REDBREASTS NEW COPPER CASE

November 24,2020

Project Wingman is Redbreast Irish Whiskey’s collaboration with BirdLife International to create a limited-edition bird feeder bottle, which will raise money for bird and habitat conservation.

“After much anticipation, we are extremely excited to launch the beautifully crafted whiskey casing that has been specially designed to double up as a bird feeder,” said Laura Hanratty, head of prestige and speciality brands at Pernod Ricard’s Irish Distillers unit.

“We worked closely with BirdLife International to ensure the bird feeder honours our mission of helping to protect not only robins but all common birds, as we move into the colder months and food begins to become scarce.

“We are thrilled to provide this at no additional cost to Redbreast fans across the globe and simultaneously further support the work of BirdLife International by donating €15 for each limited edition bottle sold.”

Available to buy from the Redbreast website for €60 (US$71), the offering is a full-sized bottle of the award-winning Redbreast 12, encased in a beautiful copper birdfeeder with a leather strap.

Patricia Zurita, CEO, BirdLife International, said: “Not only is the whiskey casing beautiful, but it will also help support our feathered friends throughout the cold winter by providing them with a valuable source of food.

“Whether they’re garden birds or migratory birds passing through, all species will benefit from this, not just robin redbreasts. This bird feeder will also spread awareness of the simple, yet important, things we can all do to help protect birds whilst also raising vital funds.”

The limited-edition Redbreast 12-Year-Old with a copper bird feeder is available for pre-order now and will be shipped in December. It is limited to 2,000 bottles and the only one can be purchased per customer.

MAKER'S MARK LAUNCHES Making A Stir

TEAM BEHIND MAYBE SAMMY TO OPEN DEANS ON 22

November 24,2020

The Rat-Pack trilogy will soon be complete with news that the team behind Sydney’s award-winning bar, Maybe Sammy will open a third venue early next year.

The new venue, which has a working title of Deans on 22, is confirmed to be at the top of a new hotel on the corner of George and Hunter streets, in Sydney.

Deans on 22 will join Maybe Sammy. in the Rocks and the original venue in Surry Hills Maybe Frank. The venues are named after and a tribute to mid-century Rat-Pak entertainers, Dean Martin, Sammy Davis Jnr and Frank Sinatra.

Co-owner Vince Lombardo said: “We’ve partnered with TFE Hotels, it’ll really be something.”

Lombardo and his business partners have recently seen Maybe Sammy rise to the rank of #11 in the world, as well as winning Best Bar in Australasia and the Art of Hospitality award at the recent 2020 World’s 50 Best Bars.

MAKER'S MARK LAUNCHES Making A Stir

SPEARHEAD GROUP TECHNOLOGY MIMICS EMBOSSED GLASS

November 20,2020

Food and beverage packaging innovation specialist The Spearhead Group has created a clear dimensional resin label for Cascade Moon, which replicates the appearance of glass embossment.

The resin label technology has previously been used for small ornamental applications but was not offered on large surfaces, such as wine and spirits bottles, until recently.

The Spearhead Group’s clear resin technology enables clients to make highly calibrated, real-time adjustments to packaging designs without the lag times and upfront costs of traditional glass embossment. The flexibility of clear resin also enables brands to develop designs with innovative visual effects that work on many types of shaped surfaces.

Lana Toler, marketing and innovations manager for The Spearhead Group, worked with Cascade Moon Whisky to use clear resin technology on the brand’s limited 200-case release of Cascade Moon Edition No.1.

Toler said: “Cascade Moon Edition No.1 is the first bottle to use our new clear dimensional resin technology and is thought to be the largest resin label mimicking clear glass ever produced.

“Our application of the ‘Cascade Moon’ name is seamlessly affixed as one sticker with a separation between each letter, enhancing the illusion of custom-embossed glass while avoiding imperfections such as air bubbles. Our team is proud to have the physical brand enhancement for Cascade Moon. We see this as a real market game-changer.”

MAKER'S MARK LAUNCHES Making A Stir

P&O CRUISES CREATES ‘FIRST’ GIN DISTILLERY AT SEA

November 19,2020

British cruise line P&O Cruises has unveiled what is thought to be the world’s first gin distillery at sea and will produce a maritime-inspired expression with English producer Salcombe Distilling Co.

The world’s first gin distillery at sea is located onboard P&O’s new cruise ship, Iona, situated within the Anderson’s Bar and Library. The gin produced will be called Marabelle Gin (42% ABV), inspired by the Scottish island after which the 5,200-passenger ship is named.

Paul Ludlow, P&O Cruises president, said: “The world’s first gin distillery at sea will be one of the standout star attractions on our new ship. Marabelle means ‘star of the sea’, so this is a perfectly apt name for our unique recipe gin created on board Iona, a ship to make sea the star.”

A total of 18 botanicals will be used to make the gin, including heather, citrus, green apple, blackberry, rose petals, mint and sea kelp.

After its initial launch on Iona, Salcombe Distilling Co will take over distillation of P&O Cruises Marabelle Gin in its 450-litre copper still Provident in Salcombe. The gin will then be served across the entire P&O Cruises fleet.

Angus Lugsdin, Salcombe Distilling Co co-founder, said: “Iona and the sea have been the inspiration for every element of Marabelle Gin from the name and the design of the bottle label, with the star formations in the night sky overhead, to the flora native to the island of Iona, juniper and heather, used in the recipe.

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