Mexican Tequila brand Maestro Dobel has today announced its return to the US Open as the “Official Tequila” of the tournament to bring a ‘tennis meets tequila’ vibe with the Dobel Tequila Club.
Offering fans a world-class, authentic Mexican hospitality experience, the Dobel Tequila Club will feature drinks like the Dobel Tequila Ace Paloma and a selection of culinary offerings from Chef Enrique Olvera, one of the world’s most iconic Mexican chefs.
The Dobel Tequila Bar at Stadium 17 will include a lounge for fans to relax between matches and enjoy smooth tequila cocktails throughout the tournament’s first week. Fans can also enjoy Dobel’s cocktails at four Ace Paloma cocktail carts across the US Open grounds.
“In recent years, we’ve seen U.S. consumer interest in premium tequilas increase exponentially – led by consumption of the ever-popular paloma and margarita cocktails,” said Lander Otegui, SVP Marketing at Proximo Spirits.
“With consumer interest in tennis also expanding in recent years, particularly among a younger multicultural audience, it was the perfect match for Maestro Dobel to become the ‘Official Tequila’ of the US Open,” Otegui continued.
Since 2022, Dobel has supported top U.S. ATP and WTA tournaments, including the Miami Open, BNP Paribas Open and the Cincinnati Open. Additionally, Dobel continues its partnership with global tennis maestros Taylor Fritz and Aryna Sabalenka. This year at the US Open, Dobel will feature the Dobel Fritzy Spicy Margarita and the Dobel Marg-Aryna (the first player-inspired cocktails to be served at the tournament).
In the lead-up to the tournament, Dobel will act as presenting sponsor of this year’s “Flavors of the Open” ticketed food and beverage event on the evening of Thursday, August 22, and supporter of the annual USTA Foundation Gala on Monday, August 26.
For fans looking to “ace” their serve from home, Maestro Dobel has partnered with Cocktail Courier for a Dobel Tequila Ace Paloma Cocktail Kit, available now through September.
For more information, go to maestrodobel.com or connect via @dobeltequila.