The Macallan has partnered with American graphic designer David Carson on a new festive campaign that features striking iconoclastic style.
Focusing on a selection of five distinctive single malt whiskies – The Macallan Double Cask 12 Years Old, Sherry Oak 18 Years Old, Sherry Oak 25 Years Old, Rare Cask and Estate – which reflect the uncompromised pursuit of excellence which has driven The Macallan since its inception in 1824.
The American artist’s collaboration with The Macallan brings together bold, fractured typography with graphic illustrations of notable flavours present in the five featured whiskies and playful representations of the festive season. It also allowed the brand to explore the shared characteristics with the designer of uniqueness, innovation, craftsmanship and complexity.
The designs will be published digitally and in print, with David’s name and signature appearing on all communications throughout the course of the campaign. Taglines include: I love it; Nothing less will do; You don’t have to; You know me so well.
“David Carson is an extraordinary visionary whose ground-breaking graphic designs continue to excite and inspire to this day,” commented Jaume Ferras, Global Creative Director for The Macallan. “Like The Macallan, he is renowned for his unique style and mastery of his trade. Working with him has been an incredible process and we look forward to revealing the results of our collaboration over the festive season.”