LVMH-owned rum brand Eminente has opened a pop-up hotel to offer consumers a Cuban experience. Designed for one-night stays, the new Cuban rum brand has opened Hotel Eminente within the existing Monte Cristo Hotel at 20 Rue Pascal, Paris.
Right from the enterence, which brings together the smells of a Cuban market, the scent of sugarcane and notes of Eminente rum, the experience is intended to offer consumers the “rich heritage” of the Caribbean island through a sensory journey.
The hotel features a restaurant that has been converted into a “paladar” (family eatery), a bar, and 20 Cuban-themed guestrooms. The hotel is open until December 12, 2021.
Monte Cristo Hotel’s head bartender, Adrian Nino, is at the helm of the Eminente bar and has created a bespoke cocktail menu for the duration of the pop-up. His recipes feature raw ingredients from Cuba, including tropical fruits, vegetables, spices, and coffee. The restaurant offers “traditional Cuban cuisine with a contemporary twist.”
“This temporary flagship address dedicated to the five senses embodies a return to the roots of Eminente,” explained Camille de Dominicis, co-founder of Eminente. “With this small hotel lost in the middle of the jungle, we wanted to bring a wild Cuba into the heart of Paris. Hotel Eminente is an opportunity to give people an experience far from the typical Cuban stereotypes and honour these great wild and green spaces, with incredible biodiversity. It is also a chance to discover the Cuban way of life.”
Eminente partnered with sustainable design label Clandestina to create a limited edition Resolver bag from recycled materials, which can be used to carry a bottle of Eminente and two tasting glasses. All proceeds from the sale of the bags at the hotel will be donated to financing and sending medical equipment to Cuba.