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LOUIS XIII COGNAC'S LATEST CAMPAIGN ASKS US TO 'BELIEVE IN TIME' Making A Stir

LOUIS XIII COGNAC'S LATEST CAMPAIGN ASKS US TO 'BELIEVE IN TIME'

March 15,2022

Cognac brand LOUIS XIII is paying tribute to Mother Earth in its latest project, Believe in Time, a film led by GRAMMY Award-winning singer, songwriter and visual artist Solange Knowles. Knowles, who also composed an original piece of music for the project, which she did in collaboration with Chinese couture designer Guo Pei, and French-Senegalese Cannes Festival’s Grand Prix winning director Mati Diop (“Atlantics”).

LOUIS XIII Cognac is delighted to collaborate with these three iconic female artists who are all changemakers in their respective fields. They worked together to bring the concept, Believe in Time, to life. As a result, the campaign stands as a meeting point: it’s the convergence of individuals, of artistic visions, of creative fields and of cultures.

With the announcement of the project Solange Knowles stated: “Time and space are really at the foundation of my expressions. I’m a strong believer that the space and time surrounding our work is just as important as the work itself, and world making has been a part of my practice for quite some time now. These ideas align with what is being expressed with LOUIS XIII’s creation, Believe in Time.

“The question of time is always in my container of consciousness while creating. In most of my own work, whether it be music, film, or sculpture, I try to give thought on how future generations will discover it; and so, to be aligned on these ideas gave me great interest in the type of projects LOUIS XIII has been creating.

“I’ve been a huge fan of Mati Diop’s “Atlantics”, and Guo Pei’s incredible craftsmanship and jumped at the conversations to collaborate with them. Being able to bring all of these facets of creation by composing an original musical score really brought this project to life.”

It took more than two years for the Chinese Couture artist to imagine and create Mother Earth’s garment, sourcing the most precious fabrics, rocks and metals, and using Chinese ancestral techniques for the embroideries. “I aim to create heirlooms to be handed down from one generation to the next. With posterity in mind, I picture my creations as eternal, and precious objects that will connect our present with the future,” says Guo Pei.

The film – imagined and developed by award winning creative agency FRED & FARID Los Angeles – reminds us of the human being’s place in the universe, and the infinite time it takes for great things to happen. It takes the audience through the birth of the universe, the time it took for the Himalayas to be formed, the time for humans to stand up and control the use of fire, the time it took to fly and the age of the oldest tree on earth “Methuselah.” Solange’s music gives pace to this narrative.

To discover the creation, Believe in Time, and the artistic campaign, visit the LOUIS XIII website

LOUIS XIII COGNAC'S LATEST CAMPAIGN ASKS US TO 'BELIEVE IN TIME' Making A Stir

BLACK BULL PARTNERS WITH GOLF LEGEND SIR NICK FALDO

May 23,2022

Scottish whisky distiller Duncan Taylor’s Black Bull brand has partnered with golfing legend Sir Nick Faldo as part of the ‘The Tale of Two Legends’ series.

The series will not only celebrate Sir Nick’s illustrious career but also the highly acclaimed heritage of the whisky itself.  

As any golfer knows, Faldo’s career has spanned over two decades, where he has amassed 41 professional wins including 30 victories on the European Tour and an incredible six major championships: three Masters and three Open Championships.

“I have always loved scotch whisky and I’ve really enjoyed working with Euan Shand and his team at Duncan Taylor to create a range of specially crafted limited-edition Black Bull whiskies,” explained Faldo.

“Blending some of the finest aged spirits that they have in their portfolio, this special collection will relate to major milestone events in my professional golfing career.”

The Black Bull portfolio for Aberdeenshire based Duncan Taylor Scotch Whisky dates back to 1864, and has picked up numerous accolades including the World’s Best Blended Scotch from Whisky Magazine for their 40-year-old.

“There is much to celebrate this year for our company,” said Chairman Euan Shand. “Together with Sir Nick, we’re proud to be launching some of the world’s best whiskies, several of which have been maturing for decades in our warehouse.

“We’ve been working on this collaboration with Sir Nick for a while where we will produce some small-batch whiskies that celebrate iconic times in his life.  We look forward to showcasing what we have lined up, later this year.”

For more information, go to duncantaylor.com

LOUIS XIII COGNAC'S LATEST CAMPAIGN ASKS US TO 'BELIEVE IN TIME' Making A Stir

USBG PRESENTS WORLD CLASS SPONSORED BY DIAGEO TO HOST NATIONAL FINALS

May 20,2022

Testing the skill and talent of the nation’s top 15 regional mixologists, the United States Bartenders’ Guild (USBG) Presents World-Class sponsored by Diageo for its tenth National Finals in search of the 2022 U.S. Bartender of the Year.

For the first time, Nashville, TN, will host the event from June 19-22, gathering the leading bartenders from the country’s Northeast, South, Midwest, Southwest, and West regions. Facing off in four ambitious bartending challenges, the victor will represent the U.S. at the World Class Global Finals taking place in Sydney, Australia this September.

“We’re excited to be back in person for this year’s USBG Presents World-Class sponsored by Diageo Competition and welcoming all the amazing finalists into this one-of-a-kind program that instils the relevant training and mentorship for hospitality professionals,” shares USBG Executive Director Aaron Gregory Smith.

The challenges of this year’s U.S. National Finals in Nashville include:

The World-Class U.S. program strives to not only connect bartenders from across the country but also to bring the craft to new heights. The tenth season will see each competitor demonstrate their extensive knowledge, innovative technique and precise craft to prove what it means to be a World-Class bartender.

“It’s been an amazing journey to make the USBG Presents World-Class sponsored by Diageo possible this year while continuing to support and champion bartenders as well as everyone in the hospitality industry,” says Cassandra Ericson, Manager of On-Premise at Diageo North America. “We are proud to continue pushing the educational aspect of the competition while offering in-person events and online resources to the trade community through our World Class Studios available on DiageoBarAcademy.com.”

For more information on World Class, follow along on Instagram at @WorldClassUS.

LOUIS XIII COGNAC'S LATEST CAMPAIGN ASKS US TO 'BELIEVE IN TIME' Making A Stir

SMIRNOFF LEMONADES TAKE OVER FIRST-EVER BILLBOARD MUSICCON

May 16,2022

If you thought that fun was in short supply these days, then Smirnoff has you covered. The global Vodka brand is taking over the first-ever Billboard MusicCon, elevating fun to new heights, over the inaugural weekend in Las Vegas May 13-14.

At the event, Smirnoff will introduce its NEW Smirnoff Lemonade Collection, including the new Smirnoff ICE and Smirnoff Seltzer Neon Lemonade variety packs and the new Smirnoff Peach Lemonade flavoured spirit. Billboard MusicCon goers (21+) are invited to “Squeeze the Day” with a vibrant lemonade wonderland experience, with delicious fun around every corner.

Mingle in the Smirnoff Lemonade Lounge where a simple (faux) lemon unlocks spontaneous bold prizes, including a pair of tickets to the Billboard Music Awards on Sun., May 15, VIP meet and greets with Smirnoff partner Ty Dolla $ign and more. Fans are also invited to enjoy live performances from VIP artists like DJ Brittany Sky and Ty Dolla $ign, who will take the stage for an unforgettable headlining performance on Sat., May 14 to wrap the two days of flavorful festivities.

“Smirnoff is redefining fun with our new Neon Lemonades Variety Packs for people who refuse to settle for good, and demand great — better yet, BOLD,” said Lisa Lee, Smirnoff FMB Director. “Fun these days is in high demand and life is most fun when you make things happen rather than let life happen to you. That’s exactly what Smirnoff Lemonades will continue to do for the people, it’s the neon way to lemonade.”

For fans at home, Smirnoff is sharing custom content from the hottest artists including Ty Dolla $ign. But that’s not all. Throughout the summer, Smirnoff will raise the bar for fun with unexpected lemonade drops in select U.S. cities, ripe for bold new experiences and squeeze the day moments.

The first-of-its-kind, MusicCon will expand the Billboard Music Awards footprint through exclusive conversations, unique fan experiences and nightly performances that celebrate the past year in music while setting the tone for the year to come. All concerts will be free, with entry on a first-come, first-serve basis, giving all the people an opportunity to get in on the action. Fans can RSVP or purchase tickets here.

As part of its Lemonades national launch, Smirnoff collaborated with multi-platinum selling recording artist, Ty Dolla $ign to appear in a series of advertising spots set to air throughout the summer.

“Smirnoff Lemonades are all about the dope memories and fun that happen when people live life boldly. I’m all about that vibe and excited to bring it to the first-ever Billboard MusicCon,” said Ty Dolla $ign. “But that’s just the beginning because Smirnoff is bringing the fun and flavour to the people all summer long. The summer is ours, baby!”

For more information, follow @Smirnoff on Instagram and @SmirnoffUS on Twitter.

LOUIS XIII COGNAC'S LATEST CAMPAIGN ASKS US TO 'BELIEVE IN TIME' Making A Stir

ABSOLUT VODKA INTRODUCES OUT & OPEN

May 15,2022

International Vodka brand Absolut is continuing its 40+ year allyship to the LGBTQ+ community with Out & Open, a continuing initiative to ensure the future of safe spaces.

Professor of Sociology at Oberlin College and Conservatory, Greggor Mattson, believes that the plight of these safe spaces has declined by 15.2% between 2019-Spring 2021. These figures, of course, come on the heels of a 14.4% decline between 2017-2019.

Recognising that these joyful spaces are more than just a place to enjoy cocktails, Absolut is focused on highlighting the importance of protecting the future of LGBTQ+ bars and restaurants.

Working with the National LGBT Chamber of Commerce (NGLCC), Absolut is launching an audio-visual series that highlights stories from community members inside the walls of LGBTQ+ bars.

“The queer community stands to lose everything if these spaces continue to close. I think that they provide us with one of the only safe places to truly gather together safely, without the fear of other people’s judgment, or action against us,” said one of the interview participants, Joel who is a queer minister. Other guest in the series include actor and comedian Bowen Yang.

For every listen to an Absolut Out & Open story between April 25, 2022 through June 30, 2022, Absolut will increase its $175,000 donation to the NGLCC by an additional $1 to fund succession planning education and training, up to a maximum of $200,000.

To listen to the series and find more information, go to absolut.com

LOUIS XIII COGNAC'S LATEST CAMPAIGN ASKS US TO 'BELIEVE IN TIME' Making A Stir

HAVANA CLUB & FRENNA PARTNER ON LIMITED EDITION RUM

May 10,2022

Global Rum brand Havana Club has joined forces with rap artist Frenna, to launch a new limited edition bottle of Havana Club 7.

Havana Club and Frenna have worked with six up-and-coming artists, as part of the brand-new campaign, ‘A Toast to the Culture’, to produce the limited edition bottle, alongside a music track and video as well as an oil portrait of Frenna.

The collaboration, which has been inspired by the parallels between the Cuban energy of the brand and Frenna’s Ghanaian-Dutch heritage has been designed by Amsterdam-based designer Julian Roebling.

The bottle launch, which “emulates the vibrancy of Frenna’s culture, heritage, and roots” features a label design with a gold colour scheme with Frenna’s famous ‘777’ logo alongside Ghanaian cultural symbols, such as an eagle and seven adinkra symbols signifying greatness, bravery, creativity, the wisdom of the past, strength and hatred.

Anne Martin, global marketing director at Havana Club International said: “This partnership marks the next chapter in Havana Club’s series of successful collaborations with renowned artists and brands including Skepta, Bad Gyal and Daily Paper. We look forward to continuing to support promising creatives and recruit the rum drinkers of tomorrow, whilst driving relevance, credibility, and cultural connections.”

The limited-edition Havana Club x Frenna bottle is now available in the Netherlands and Belgium at Gall & Gall, Drankdozijn and selected Belgian sneaker stores. The music video can be viewed below as well as via the Havana Club website.

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