Premium Bourbon brand, Legent has announced a denim collaboration with globally celebrated fashion designer Todd Snyder.
Known for pushing the boundaries of bourbon, Legent melds Kentucky distilling tradition with Japanese blending expertise. The Bourbon Selvedge Denim Jacket is as unique as the bourbon that inspired it, pushing the boundaries by redefining denim, a classic American staple, using the finest whiskey-hued Japanese woven fabric.
Together, Legent and Snyder will release a limited-edition Bourbon Selvedge Denim Jacket, expertly tailored using super-premium, hand-selected Japanese denim to deliver a collaboration rooted in American tradition with Japanese craftsmanship available for pre-order today.
“I have been travelling back and forth to Japan for decades drawing inspiration from the dynamic people, culture and fashion,” says Todd Snyder. “It’s been so fascinating to see how American trends have been adapted and re-interpreted in Japan, like denim, and vice versa, with Japanese trends in the U.S. I am honoured to work alongside Legent to bring to life two cultures through quality craftsmanship.”
Jon Marks, Brand Director of Super Premium Whiskies at Beam Suntory said: “As a brand that is rooted in breaking traditions and redefining classic American staples, we are thrilled to collaborate with Todd Snyder on this innovative denim wearable. Todd’s mastery of premium denim and expertise in blending Japanese craft with American style make him the perfect fit for this partnership.”