What would you go for if you had the choice – a near valueless NFT or a 4-pack of Kraken rum premix?
This is the question that Kraken (Australia) is asking with the launch of its dark and satirical NFT collection. In other words, which is more valuable, an intangible NFT in an online world or a Kraken in hand?
Yes, NFTs are alluring. Like beautiful sirens calling sailors onto razor-sharp rocks to be devoured by The Kraken. Will you take the risk and mint it? Or, will you give it up and choose the real taste of The Kraken Premix? As the brand says, the choice is yours – it’s all a matter of good taste.
Now we’ve all heard the stories of NFTs quadrupling in value, but as Kraken points out, most NFTs never see that return. The average value of an NFT is just $7.50, with only 1% of them selling for over $1,500.
So Kraken thought they would demonstrate that a tangible and delicious option will always have a higher value than unpredictable digital art. But this is a game of ‘choose your own adventure’, so let’s see what’s behind door no. 1…
The NFT collection merges the art and the digital world with a nautical twist and a splash of murderous history and satire. Aimed to show that the real value of digital artworks are really in the eyes of the beholder, the choices include –
- Bored Mermaid Shipwreck Club – an immortalisation of mermaids so nonchalant in luring sailors to their demise, they’ve become bored doing it. This digital collectable grants you access to a membership so enticing that many sailors have met their end in its pursuit. Why be in an exclusive club when you can join an elusive one? Mint this NFT and join them on the rocks in the open sea.
- The Sip of Seafaring Legend -These exclusive digital collectable bottles a historic moment in maritime history. Legend has it that a vessel carrying spiced rum in the Caribbean was plunged into the deep at the whim of a monstrous beast. No crew survived to tell the tale, all but one barrel of spiced rum destroyed. That barrel, badly stained by the ink of the beast, became a liquid of unparalleled darkness- The Kraken Rum.
- Kraken Koin -This collection piece is a stolen doubloon meets cryptocurrency. This mint is one of a limited release of Kraken Koin, currency stolen from seafaring victims over centuries, complete with cryptic Kraken insignia to mark its priceless value.
But, if you opt for door no. 2, you can claim a 4-pk of two equally delicious flavours: The Kraken & Dry Premix or The Kraken & Cola Premix.
The Kraken’s Non-Fungible Treasures will be available to the public from today. Just head over to the website via the Mint page for a taste of The Kraken or be lead through to the decentralised marketplace, OpenSea.